Sr. Field Marketing Manager

Aquent is partnering with a rapidly expanding organization dedicated to delivering essential services across diverse communities. This company is known for its commitment to operational excellence and innovative strategies that drive significant growth across its multi-location brands. Join a team where your expertise directly contributes to shaping market presence and fostering strong local connections, making a tangible impact on business success and community engagement.

Are you a dynamic marketing leader ready to make a significant impact? We are seeking an exceptional individual to spearhead field marketing initiatives across a portfolio of thriving service brands. In this pivotal role, you will lead and empower local marketing teams, crafting and executing innovative strategies that boost lead generation, amplify brand awareness, and accelerate revenue growth. This is an exciting opportunity to shape the future of local marketing, translating strategic vision into measurable results and fostering strong partnerships across the organization.

What You'll Do:

• Lead, mentor, and scale field marketing teams, developing and implementing best practices across multi-location operations.
• Partner closely with operational leaders and corporate marketing to design and execute localized campaigns spanning traditional media, local SEO, community events, and paid digital channels.
• Drive robust lead generation strategies, enhance brand visibility, and contribute directly to revenue growth for multiple service brands.
• Manage comprehensive local media planning and buying, including negotiating, purchasing, and optimizing traditional media (radio, TV, print, direct mail, OOH) and community sponsorships.
• Oversee local digital marketing strategies, including Google Business Profile management, ensuring citation consistency, optimizing directory listings, and managing Google Local Services Ads (LSA).
• Utilize CRM and marketing automation tools, such as HubSpot, to ensure accurate lead attribution, track campaign performance, and facilitate seamless sales handoffs.
• Manage location-level marketing budgets, establish key performance indicators (KPIs) like Cost Per Lead (CPL), conversion rates, and Return on Investment (ROI), and continuously analyze lead data to optimize spend.
• Cultivate strong relationships and collaborate effectively with branch General Managers, cross-functional teams, agency partners, and media vendors to ensure alignment and maximize campaign effectiveness.

Must-Have Qualifications:

• Minimum of 5 years of progressive experience in field, local, or multi-location marketing, with a proven track record of successful lead generation.
• Demonstrated expertise in leading and managing local/field marketing teams, with the ability to execute and scale campaigns across multi-location environments.
• Extensive experience in local media planning and buying, including negotiating and managing traditional media channels (radio, TV, print, direct mail, OOH) and community sponsorships.
• Hands-on knowledge of location-based digital strategy, including Google Business Profile management, citation consistency, directory listings, and Google Local Services Ads (LSA).
• Proficiency with CRM and marketing automation tools, such as HubSpot, for lead attribution, campaign performance tracking, and sales enablement.
• Strong analytical capabilities for managing location-level marketing budgets, defining KPIs (CPL, conversion rates, ROI), analyzing lead data, and optimizing marketing spend.
• Exceptional stakeholder management and collaboration skills, with the ability to build strong relationships with operational leaders, cross-functional teams, and external partners.
• High proficiency in data analysis, reporting, and project management, with advanced Excel skills and the ability to prioritize competing tasks in a dynamic environment.

Nice-to-Have Qualifications:

• Experience within a service-based industry, such as residential trades.
• Background in agency account management or client-facing roles supporting multi-unit operations.