Lead Marketing Manager: Content, Product & Brand

Are you a visionary storyteller with a knack for transforming intricate product concepts into captivating market narratives? Aquent is partnering with an innovative organization at the forefront of empowering accounting and finance professionals. This company is dedicated to bringing market-leading technology and solutions to the profession, fostering a collaborative and forward-thinking environment where strategic storytelling and innovative branding drive significant impact. As a key contributor, you will be instrumental in shaping how cutting-edge products and the overarching brand resonate with the market, directly influencing awareness, adoption, and the company's growth trajectory.

About the Role

We are seeking a dynamic marketing leader to own the positioning, launch, and communication strategy for our client's products and brand. This is a unique opportunity to serve as the primary bridge, translating deep product and subject-matter expertise into clear, engaging content that drives awareness and adoption. You will bring essential messaging discipline to the product portfolio while spearheading impactful standalone brand campaigns. Your initial focus will be on the company's core domain, digital campaigns, and professional services, with the exciting prospect of expanding across a broader range of product categories over time. This role offers the chance to significantly influence market perception and drive the success of innovative solutions for professionals.

Key Responsibilities

• Drive Go-to-Market (GTM) strategy, product positioning, and messaging frameworks, initially focusing on domain, digital campaigns, and professional services.
• Develop and maintain comprehensive product and category messaging guides, establishing a centralized repository for approved narratives, proof points, and sales assets.
• Collaborate with internal Subject Matter Experts (SMEs) and product leaders to translate complex ideas into compelling campaign themes, web copy, sales materials, and launch assets.
• Orchestrate cross-functional product launch plans across marketing, sales, product, and customer-facing teams, ensuring clear timelines, target audiences, and distribution channels.
• Conceptualize and execute high-impact brand awareness campaigns that extend beyond single-partner initiatives.
• Empower sales teams, account managers, and external partners with high-converting narratives, presentations, and enablement tools to effectively position offerings.

Impact and Collaboration

This role is central to the company's success, driving critical outputs such as product positioning guides, GTM briefs, category campaign themes, product release messaging, brand awareness initiatives, and sales enablement toolkits. You will be a pivotal partner, collaborating closely with:

• Executive Leadership: To ensure campaign messaging aligns seamlessly with overarching GTM strategy.
• Product Leaders & SMEs: To gather core insights, technology highlights, and thought leadership inputs.
• Marketing Growth Team: To execute multi-channel campaigns across web/UX, email, and digital ads, and track performance metrics.

What Success Looks Like

• First 90 Days: You will establish core messaging guides for key service areas, build a centralized asset repository, and implement a structured workflow for converting SME input into market collateral.
• First 6 Months: You will successfully lead an end-to-end product launch using a unified GTM brief and rollout plan, while also launching the organization's first standalone brand campaign.
• First Year: You will complete a cohesive messaging architecture across all primary product categories, establish default enablement resources for sales and partner channels, and demonstrate measurable brand awareness growth.

Qualifications

Must-Have Skills & Experience:

• 5-7+ years of experience in product marketing, content strategy, or brand marketing.
• Proven track record of taking technical or ambiguous product features and crafting clear, high-impact positioning and messaging.
• Demonstrated success leading multi-channel product launches (web, email, enablement, paid media).
• Exceptional writing and editing skills, with the ability to produce ready-to-publish web copy, messaging frameworks, and collateral with minimal revision needed.
• Natural ability to build consensus, drive alignment, and lead initiatives across teams without direct authority.

Nice-to-Have Skills & Experience:

• Experience navigating complex B2B, partner-led, or channel Go-to-Market (GTM) ecosystems.
• Background in professional services or regulated industries (e.g., accounting, finance, tax, legal, or SaaS).
• Experience building end-to-end messaging architectures across diverse product lines.