Retail Media Analyst

Retail Media Analyst
Santa Monica, CA - Hybrid 4 days a week onsite
Pay: $50.00 per hour
26-09398

Job summary

The Retail Media Analyst is responsible for managing and optimizing paid search and media campaigns across key retail and delivery platforms. This role operates day-to-day within Pacvue, owning campaign execution and performance reporting while collaborating closely with internal eCommerce and marketing teams.

Responsibilities

• Build, launch, and optimize sponsored search, display, and media campaigns across Amazon Ads, Walmart Connect, DoorDash, and other retail media networks
• Manage campaign activity end-to-end within Pacvue, including bid management, budget pacing, keyword strategy, and targeting adjustments
• Monitor daily performance metrics (ROAS, ACOS/TACOS, CPM, CPC, conversion rate, share of voice) and proactively flag anomalies or opportunities
• Develop and maintain performance dashboards and reporting cadences for internal stakeholders
• Conduct keyword research, competitor analysis, and search term mining to continuously expand and refine targeting
• Make data-driven recommendations on budget allocation across platforms and campaign types
• Coordinate with internal brand and creative teams to align ad content with campaign objectives
• Maintain organized campaign structures, naming conventions, and documentation standards

Qualifications

• 2-4+ years of hands-on retail media or paid search experience with direct campaign management responsibility
• Proficiency in Pacvue (required; candidates without Pacvue experience will not be considered)
• Active campaign experience on two or more of the following: Amazon Ads, Walmart Connect, DoorDash Ads, Instacart Ads, Kroger Precision Marketing, or similar retail media networks
• Strong analytical skills with the ability to translate data into clear, actionable insights
• Ability to work independently with minimal oversight; strong communication on status and blockers

Preferred Qualifications

• Experience with beverage or FMCG brands
• Familiarity with third-party analytics or BI tools (PowerBI, Tableau, Helium 10, etc.)
• Amazon Ads or other retail media platform certifications
• Experience with DSP for programmatic retail media buys

#ZR

About Equiliem

Equiliem believes in empowering success. It's our job to cultivate relationships that connect people and employers in a way that is inclusive, intelligent, and allows both to thrive.

Across the U.S., leading companies in healthcare, government, engineering, manufacturing, professional services, and energy rely on us for their workforce solutions. Our recruiting and HR services include contract and direct hire staffing, Payrolling/EOR, Independent Contractor Compliance, and Managed Services.

For almost 30 years, we've helped shape our industry. Today, we continue to research, ask questions, and continuously enhance the candidate journey and client experience.

Benefits

We offer a comprehensive benefits package to our employees, which includes:

• Medical Insurance
• Vision & Dental Insurance
• Life Insurance
• Matching 401(k)
• Commuter Benefits
• Employee Discounts & Rewards
• Payroll Payment Options

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