Paid Media Specialist / SR Paid Media Specialist

Are you a performance marketing trailblazer ready to make an immediate, tangible impact on a global platform? Aquent, a leading talent solutions partner, is seeking a visionary to drive significant growth for a premier platform that is defining its industry. This is your opportunity to not just manage campaigns, but to sculpt the future of user acquisition, transforming data into actionable strategies that will propel our client's brand forward during a pivotal phase of brand transformation.

About Our Client

Our client, a global leader pioneering innovative digital experiences, is dedicated to connecting individuals through a specialized platform. They are currently embarking on a significant brand transformation, making this an exceptionally exciting time to join their dynamic team. As an Aquent talent, you will play a crucial role in their journey, contributing directly to their mission of delivering unparalleled value to their user base.

About the Opportunity

We're on the hunt for a highly skilled, hands-on professional ready to seize full ownership of paid acquisition! This is your chance to build, optimize, and scale compelling campaigns that directly fuel user growth and shape the future of a transforming brand. If you thrive on turning data into dazzling performance and relish the challenge of achieving ambitious growth targets, this is the role where you'll make an undeniable mark. You'll be instrumental in crafting robust campaigns, designing scalable account structures, launching impactful ads, meticulously analyzing performance data, and continuously refining strategies to propel the platform forward. Your expertise will directly influence new user acquisition and the overall success of the platform, collaborating closely with Creative, Data & Analytics, Product, and Lifecycle teams to create a cohesive user journey.

Key Responsibilities

• Lead the end-to-end build and management of paid campaigns across a diverse array of platforms including Google Ads (Search, PMax, Demand Gen, YouTube), Meta, TikTok, Snapchat, Pinterest, LinkedIn, and other emerging channels.
• Develop and implement advanced account structures, including campaign taxonomy, ad-group logic, audience layers, bidding strategies, naming conventions, and asset organization, ensuring maximum scalability and efficiency.
• Execute daily optimizations across all active accounts, performing precise bid adjustments, negative targeting, audience pruning, budget reallocation, and creative rotation to maintain or surpass target CPA, ROAS, and payback metrics.
• Manage substantial monthly ad spend, demonstrating the strategic discipline to scale investments when performance excels and judiciously pull back when efficiency declines.
• Deploy sophisticated bidding strategies (tCPA, tROAS, Advantage+, PMax, value-based), adeptly navigating when to leverage automated systems and when to intervene with manual adjustments.
• Act as the primary liaison with ad platform representatives, securing crucial beta access, resolving policy escalations, and swiftly addressing account suspensions.
• Own the full spectrum of event tracking and conversion setup, utilizing tag management systems, analytics platforms, server-side infrastructure, attribution tools, and platform pixels/APIs.
• Enforce rigorous tracking discipline, ensuring clean URL parameters, accurate conversion events, deduplicated pixels, and a comprehensive measurement plan for every campaign launch.
• Independently analyze performance data, extracting critical insights from dashboards and data warehouses (Looker, Tableau, or similar) to translate metrics like ROAS, CPA, CTR, CPC, and CPM into actionable LTV, CAC, payback, and contribution margin for leadership reporting.
• Drive a continuous creative testing engine for ad copy, hooks, static and video creative, thumbnails, and landing-page pairings, with a minimum of weekly iterations to ensure peak performance.
• Provide precise briefs to the Creative team, incorporating performance data, competitor insights, clear hypotheses, format specifications, and measurable success metrics, actively managing the feedback loop for continuous improvement.
• Proactively combat creative fatigue by meticulously tracking CTR decay, frequency, and cost curves per creative, rotating assets before any performance diminution.
• Recommend optimal channel-mix strategies and monthly budget allocations, precisely identifying the most cost-effective avenues for incremental subscriber acquisition.
• Support upper-funnel media planning, measurement, and testing, including YouTube, connected TV, and select traditional/OOH tests where a strong business case exists.
• Foster seamless partnerships with Lifecycle Marketing & CRM, Growth Experimentation, and Web teams to ensure a cohesive member journey across paid, on-site, and lifecycle touchpoints.
• Conduct ongoing competitor intelligence using industry tools to identify winning strategies and continuously inform our own innovative approaches.

Must-Have Qualifications

• 3 to 8+ years of hands-on paid media experience, directly planning, buying, and managing full-funnel paid campaigns across paid search, paid social, and paid video, preferably within a consumer subscription, marketplace, mobile-first, or specialized consumer platform environment.
• Proven ownership of monthly ad spends ranging from $100K to $500K+, demonstrating measurable results in scaling spend while maintaining or improving CAC and payback.
• Deep, in-the-tool fluency in Google Ads and Meta Ads Manager. Direct hands-on experience with at least one of TikTok, Snapchat, Pinterest, or LinkedIn is required; experience with multiple platforms is a strong advantage.
• Comprehensive tracking and analytics expertise, including working knowledge of tag management systems, analytics platforms, server-side tracking, and API setups. You should have built these systems yourself, not just consumed their output.
• Strong analytical fluency, comfortable with Excel/Sheets (pivot tables, VLOOKUPs, data modeling) and adept at pulling your own insights from data visualization tools (Looker, Tableau, or a data warehouse). SQL proficiency is a significant plus.
• Ready to make an immediate impact: capable of auditing an existing ad account, identifying misstructured or wasteful elements, and launching a better-instrumented campaign within your first week.
• Demonstrated AI fluency, actively utilizing tools like ChatGPT, Claude, or similar in your daily workflow for ad copy generation, creative briefing, performance analysis, and workflow automation.
• Exceptional operator's discipline, characterized by on-time delivery, meticulous QA, clean naming conventions, and thorough documentation of processes and actions.

Nice-to-Have Qualifications

• Experience within a consumer subscription business or a top consumer/DTC agency, with a proven track record of scaling spend while holding CAC and payback targets.
• Google Ads and Meta Blueprint certifications, or equivalent demonstrated proficiency.
• Hands-on experience with AI-driven media buying, creative generation, and optimization tools.
• For Senior-level candidates: Experience with at least two of the following: programmatic DSP, connected TV, incrementality testing, geo holdouts, or Marketing Mix Modeling (MMM).

About Aquent Talent

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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