Marketing Manager

Join a pioneering team at a leading global technology and entertainment company, dedicated to enhancing player experiences and shaping the future of digital engagement. Through our partnership with Aquent, you will have an incredible opportunity to significantly impact how millions worldwide interact with their favorite digital offerings, driving growth and innovation within a dynamic and passionate environment.

This is a pivotal role where you will serve as a key marketing leader, instrumental in defining strategies, launching new initiatives, and ensuring subscription experiences are seamlessly integrated across a vast digital ecosystem. You will spearhead the strategy, growth, and commercialization of a dynamic subscription business, encompassing existing and future digital offerings. Your work will directly drive subscriber acquisition, engagement, retention, and overall business growth, influencing the future of digital subscriptions and making them a meaningful driver of player engagement and business growth.

As the primary marketing partner to the subscriptions product team, you will help shape product strategy, launch innovative offerings, and develop cutting-edge promotions and growth tactics. You will also serve as the subject matter expert for subscriptions, ensuring these digital products are seamlessly integrated into key campaigns, platform updates, and player experiences. Success in this role means making subscriptions a meaningful driver of player engagement and business growth, influencing the future of digital subscriptions, and ensuring subscription experiences are woven throughout the digital ecosystem.

Key projects involve leading the subscription business, specifically focusing on key digital offerings. You will drive marketing strategy and execution for these innovative subscription products, directly contributing to the company's success and player engagement.

What You'll Do

• Define and execute growth strategies for a comprehensive subscription portfolio, including current and future digital offerings.
• Analyze customer, market, and business insights to identify opportunities that improve acquisition, engagement, retention, and subscriber lifetime value.
• Partner with business and product stakeholders to influence subscription strategy and future investments.
• Serve as the primary marketing partner to the subscriptions product team, helping shape product roadmaps, customer experiences, value propositions, and launch strategies.
• Bring customer, market, and competitive insights into product planning to help influence future subscription offerings and experiences.
• Act as the marketing lead for the subscriptions business across key stakeholder groups.
• Lead go-to-market planning and execution for new subscription products, benefits, features, and business initiatives. Develop positioning, messaging, launch strategies, and marketing plans that drive awareness, trial, and adoption.
• Partner with analytics, lifecycle marketing, and business teams to measure performance and identify opportunities to optimize conversion and retention.
• Act as the subject matter expert for subscriptions across all marketing efforts, ensuring digital offerings are integrated into major content releases, seasonal campaigns, retail moments, creator initiatives, and brand activations.
• Identify opportunities to position subscriptions as a core driver of player value, engagement, and community participation across the digital ecosystem.
• Collaborate closely with Affiliate Marketing, Product Lifecycle Marketing, Paid Media, and broader growth teams to develop and execute subscription acquisition, engagement, and retention strategies.
• Help define channel strategies, promotional plans, and activation frameworks that maximize subscription growth and business impact.

Must-Have Qualifications

• 5+ years of experience in product marketing, growth marketing, lifecycle marketing, subscriptions marketing, or related marketing disciplines.
• Experience developing and executing go-to-market strategies for consumer products, digital services, subscription businesses, or recurring revenue offerings.
• Experience managing cross-functional projects and collaborating with stakeholders across product, marketing, analytics, and business teams.
• Excellent communication, presentation, and project management skills.

Nice-to-Have Qualifications

• Experience marketing subscription products, membership programs, digital commerce offerings, or recurring revenue businesses.
• Experience working with affiliate marketing, paid media, CRM/lifecycle marketing, or growth marketing channels.
• Experience in gaming, entertainment, creator platforms, digital marketplaces, or consumer technology.
• Knowledge of leading entertainment experiences and a passion for gaming, online communities, and player engagement.
• Demonstrated ability to identify problems and proactively make recommendations, rather than waiting for a list of tasks.
• Evidence of impact, such as metrics or directional growth figures (e.g., percentage increase, 3X growth), highlighting contributions to business growth.

Compensation

The target hiring compensation range for this role is $40/hr - $45/hr. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

About Aquent Talent

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.