Product Marketing Specialist (Go-to-Market Execution)

Job Title: Product Marketing Specialist (Go-to-Market Execution) Job Type: Contract-to-Hire (3-4 months initial contract with intent to transition to permanent based on performance and business needs) Location: Remote (EST/CST time zones preferred) Compensation: $32.00 - $50.00 / hour (Dependent on experience)

About the Position: We are seeking a highly motivated, organized, and tactical Product Marketing Specialist to support the launch and market entry of two innovative startup brands, within the safety and detection industry. This critical role sits at the intersection of product marketing and content architecture, focusing on translating strategic briefs into tactical execution, developing launch plans, and orchestrating go-to-market (GTM) frameworks.

The ideal candidate does not need to be a primary copywriter or digital execution platform owner, but must act as the "connective tissue" across functions-collaborating closely with product, sales, and a dedicated digital marketing team to keep projects moving forward. This is a contract-to-hire opportunity well-suited for a proactive professional who thrives in a fast-paced, "scrappy" startup environment and can scale alongside the business.

Responsibilities:

• Interpret and flesh out strategic skeleton briefs into actionable GTM tasks, timelines, and deliverables without requiring extensive hand-holding.
• Develop and execute comprehensive go-to-market strategies, launch plans, and tactical campaigns for new products and initiatives.
• Build the structural framework for sales enablement materials, including high-impact one-pagers, pitch decks, and commercial presentations.
• Author and manage strategic content briefs for agencies and internal creative resources, ensuring alignment with brand messaging, positioning, and marketing objectives.
• Collaborate cross-functionally across internal product development, sales, compliance, and dedicated digital marketing/D2C execution teams.
• Maintain organized project pipelines and manage multiple stakeholders and tasks utilizing project management platforms.

Qualifications:

• Proven background in product marketing (PMM), with specific experience managing go-to-market (GTM) execution and product launches.
• Background experience supporting B2B, B2C, or B2B2C business models (experience with technical or multi-channel products is a significant plus).
• Strong fundamental knowledge of content marketing structures and digital marketing channels (such as Shopify/D2C architectures) to coordinate effectively with execution teams.
• Proficiency using project management tools (e.g., Asana, Monday, Jira) to keep tasks and stakeholders on schedule.
• Highly organized, proactive, and capable of taking independent initiative in an entrepreneurial, fast-moving environment.
• Familiarity with core collaboration software (Slack, Google Workspace, Microsoft Office Suite) and CRM ecosystems (HubSpot or Salesforce).
• Familiarity with AI tools (e.g., ChatGPT, Claude) for content ideation or workflow optimization is a plus, but not required.

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