Senior Marketing Strategy Manager

Who We Are

At CPC (Colder Products Company), we're not just connecting fluid lines - we're connecting people, ideas, and possibilities. For nearly 50 years, we've been engineering cutting-edge fluid connection technologies that power industries from biopharmaceutical, thermal management (liquid cooling of electronics), medical, industrial, and chemical handling markets.

But what sets us apart? Our people.

We're a team of problem-solvers, innovators, and forward-thinkers who thrive in a culture that values collaboration, creativity, and continuous improvement. Headquartered in Minneapolis/St. Paul, with over 700 employees in 14 countries, we're growing fast, and we want you to grow with us!

Your Role

Are you ready to make an impact and work with a company that values your expertise, ideas, and career growth? As our next Senior Marketing Strategy Manager, you'll be at the forefront of shaping our organization's success. This isn't just a job - it's a career move where you'll thrive, learn, and enjoy coming to work.

Summary: The Senior Marketing Strategy Manager leads the global marketing strategy for our Core Business Unit, working closely with key stakeholders across the business to develop long-term strategies that grow the business and brand awareness. This role works collaboratively with the corporate Marketing department and external agencies, to develop effective marketing campaigns and content strategies that deliver results. This role requires expert knowledge and experience in global and digital marketing.

Essential Duties and Responsibilities:

• Develop and implement global marketing strategy for CPC Core Business Unit
• Integrate multi-platform marketing opportunities that address digital and regional requirements and incorporate where appropriate advertising, promotions, public relations, tradeshows, and customer and channel partner communications
• Create marketing mix and plan, utilizing an omni-channel, customer-centric approach
• Apply expertise to new product initiatives and corporate brand awareness
• Define commercial customer experience, including digital UX optimization and partnering with corporate customer service teams
• Define and achieve marketing metrics to ensure effective programs and to gain marketing and operational insights
• Design and develop content strategy and social media campaigns that creatively and effectively articulate CPC's brand message and key value propositions
• Partner with Sales and Product Management for sales enablement structure and content
• Collaborate with internal and agency partners to develop content platforms and brand stories to communicate CPC's capabilities and applications to target audiences, tailoring specific content to global regions and markets.
• Comply with all Quality policies while continuously identifying opportunities for improvement.
• Support the process of ISO, ASI, and other certifications deemed necessary by the business.
• Adhere to all safety regulations.
• Other duties as assigned.

People Leadership:

• Position currently is an individual contributor.
• Provide leadership and work direction for employees in the Marketing department and agency partners.

Qualification Requirements:

• Bachelor's degree in marketing or business or commensurate experience.
• 15+ years of business-to-business manufacturing experience with multiple sales channels.
• Expert in B2B sales processes and interactive marketing, including search engine marketing, online media, social media, e-mail marketing and account-based and channel marketing.
• Innovative, big-picture thinker who understands market dynamics and can spot industry trends, to develop, articulate and drive global marketing strategies and vision.
• Ability to synthesize strategy into actionable marketing plans with clear objectives and metrics for success.
• Strong cross-functional team skills, with the ability to partner effectively with internal departments and external vendors. Agency experience, a plus.
• Strong analytical skills, with the ability to turn data into insights for business decisions.
• Effective problem-solver, with the ability to evolve processes over time.
• Marketing experience with multiple product lines.
• Excellent written, verbal and presentation communication skills.
• Ability to thrive in a dynamic and flexible environment.
• Competent at managing marketing budgets and forecasts, maximizing dollars for effective marketing campaigns.

Preferred Qualifications:

• MBA, or master's degree
• Experience marketing direct and through distribution partners
• Experience marketing highly engineered products to diverse market segments
• Experience in Global marketing
• Experience in account-based marketing

Travel:

• Up to 15%; Domestic and international.

Why You'll Love Working Here

Our Culture

At CPC, our people aren't just employees, they're the driving force behind our success. We've built a culture rooted in respect, collaboration, and integrity, where every voice matters, and innovation thrives. It's not just us saying it; CPC has been recognized as a Top Workplace 6x in the past 7 years, because we genuinely care about our employees' growth, well-being, and success. This isn't just a workplace; it's a community where you'll feel valued, empowered, and inspired to do your best work every day.

Growth & Development

We invest in you. Whether you're looking to expand your skills, take on new challenges, or advance your career, we're here to support you. We offer:

• Mentorship, hands-on training, and career development opportunities to help you reach your full potential.
• Tuition Assistance to support continued education, plus scholarship programs for children of eligible employees.
• A Co-Op and intern program in partnership with several universities for hands-on industry experience.
• Recognition programs that celebrate your contributions, from employee loyalty awards to peer-to-peer recognition.

Because when you succeed, we all succeed.

Work/Life Balance

We get it - work is important, but so is life outside of it. That's why CPC ensures you have the time and flexibility to live, recharge, and give back. Our programs include:

• Multiple paid-time off programs, including vacation, sick time, company-paid holidays, bereavement leave and paid volunteer time to support causes you care about.
• Paid Parental Leave so you can focus on what matters most.
• Wellness support, including access to in-person and online advisors for mental, financial, and overall well-being.

We believe that a balanced, fulfilled team creates the best workplace.

Benefits & Compensation

At CPC, we offer a comprehensive benefits package designed to support your health, financial security, and overall well-being, including but not limited to:

• Health & Wellness:
  • Comprehensive Medical, Dental, Vision coverage starting day one for you and your family.
  • Health Savings Account (HSA) contributions for eligible plans.
  • Company-paid Long-Term & Short-Term Disability and Life Insurance for added security.
  • Onsite gym & wellness programs to help stay active and healthy.
• Financial Benefits:
  • 401k plan with automatic employer contributions starting on day one, plus profit-sharing to invest in your future.
  • Referral bonuses - get rewarded for connecting talented friends and family to CPC job openings.
• Pay Range:$135,000.00 - $155,000.00 / Annually
  • This range is the pay scale for this role in Minnesota. Individual compensation is based on skills, experience, and qualifications related to this position.
• Bonus Eligibility: Yes

Join Us

If you're ready to be part of an innovative team that values connection and collaboration, we want to hear from you!

We consider several job-related, non-discriminatory factors when determining the pay rate for a position, including, but not limited to, the position's responsibilities, a candidate's work experience, a candidate's education/training, the position's location, and the key skills needed for the position. Pay is one of the Total Rewards that we provide to compensate and recognize employees for their work.

Benefits: Benefits for this position include:Our total rewards package of eligible team members also includes: a 401(k) savings plan with employer contributions; medical, dental and vision insurance; wellness programs; health savings account, health care and dependent care flexible spending accounts; company paid short-term disability and long-term disability; company paid employee basic life and AD&D insurance, supplemental employee and dependent life insurance; optional accident, hospital indemnity and critical illness insurance; adoption, surrogacy, and fertility benefits and assistance; commuter benefits, parental, military, jury duty, and bereavement leaves of absence; paid time off, including 10 paid holidays per calendar year, paid time off beginning at 120 hours annually, tuition assistance; business travel services; employee discounts; and an employee assistance program that includes company paid counseling sessions and legal services. Eligibility for benefits is governed by applicable plan documents and policies.

All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, genetic information, or any other factors prohibited by law.

Fraudulent Recruiting Disclaimer: Dover Corporation and our affiliated operating companies want to alert applicants to internet job posting fraud, where parties posing as Dover employees, recruiters, other agents, try to engage with online candidates in an attempt to steal personal and/or financial information. We do not endorse or engage in any recruitment practices that involve payment or personal information outside of our official application and hiring process. Please verify the authenticity of an invitation to apply for a job, or for a job offer by contacting us directly through our Dover and affiliated operating company websites at https://careers.doversporation.com/. To learn how you can protect yourself, review our Recruitment Fraud Notice on our careers site.

This position may be located in: Americas : United States : Minnesota : Arden Hills

Work Arrangement:Onsite

Pay Range:$135,000.00- $155,000.00 / Annually

Sub Division: Marketing

Job Requisition ID: 67469

Job Function:Marketing

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