Marketing Specialist, Lead Generation - Power

Worley is a global company of energy, chemicals and resources experts headquartered in Australia. We partner with our customers to deliver projects and create value across the life of their assets. We specialize in consulting, engineering, procurement and construction across the project lifecycle, with services extending through to operations and decommissioning. Leveraging extensive experience and AI-enabled delivery, we support customers in navigating complexity as they meet today's needs and transition to more sustainable solutions.

Role Purpose
The Marketing Specialist, Lead Generation is responsible for creating, delivering, and measuring end-to-end lead generation marketing programmes that generate demand, strengthen our market position, and support profitable growth, with an initial focus on the Power sector and priority growth areas including nuclear, data centres and broader power markets.

Working closely with sector and sales leadership, this role connects strategy to execution, building integrated campaigns and plans that identify new opportunities, progress existing ones, and improve pipeline quality. While the role has an initial focus on the Power sector, it is expected to support other strategically important sectors over time as business priorities evolve, working across global and regional operations and teams to be successful.

The Marketing Specialist, Lead Generation must be able to define and execute data-led demand generation strategies, be results focused and build strong working relationships with others to deliver for our customers' needs.

What you'll do:

• Work closely with sector teams to develop a deep understanding of target audience needs, market trends and growth opportunities, with particular emphasis on the Power sector and adjacent priority markets as required by the business
• Connect sector strategy to global and regional sales plans, recommending marketing strategies and channel plans that deliver measurable pipeline growth, with initial priority on Power, including nuclear, data centres and broader power markets
• Design, manage and implement multi-channel lead generation campaigns (paid media, events, digital and nurture) to drive Marketing Qualified Leads (MQLs), improve conversion rates and contribute to pipeline and gross margin.
• Own and manage marketing investment for your sectors, allocating budget across campaigns and channels to maximize impact and demonstrate clear return on investment
• Work with editorial, digital and creative teams to ensure all content and assets (e.g. thought leadership articles, website content, videos etc.) are aligned to campaign objectives, audience needs, and conversion goals and align these with sector strategies and target audience challenges
• Plan and optimise campaign activity across the full funnel, ensuring alignment to customer journeys, buying stages, and lead conversion pathways
• Work in partnership with relevant Accounts Based Marketing (ABM) team members to connect on ABM activities, driving messaging and content synergies across lead generation and existing customer campaigns
• Design and deliver events, webinars and roundtables as lead generation programmes, ensuring effective lead capture, follow-up and conversion into qualified opportunities
• Analyse performance across campaigns and channels, including MQL volumes, conversion rates, cost per lead, and marketing-attributed pipeline, and continuously optimise activity to improve outcomes
• Work with digital teams to continuously improve website performance and conversion pathways, including landing pages, calls to action and user journeys
• Optimise paid media performance across channels including paid search (PPC), paid social and retargeting programmes to improve lead quality and conversion efficiency
• Partner with Marketing Operations and Sales to implement and optimise lead nurture programmes, improving progression from MQL to SQL and pipeline conversion
• Report on lead generation performance through dashboards and regular reporting, providing clear visibility of contribution to pipeline and business targets
  

What you bring:

• Strategic thinking with delivery focus. You understand how marketing contributes to growth, and you're comfortable working across teams to make it happen.
• Experience developing and delivering B2B demand generation or acquisition marketing programs
• Strong commercial mindset, with the ability to connect marketing activity to pipeline and business outcomes
• Ability to translate strategy into clear, actionable marketing plans
• Confidence working with senior stakeholders across sales, sectors, and regions
• Strong analytical capability to assess performance and optimize investment
• Experience working in complex, global, or matrixed environments
• Experience in the Power sector, or closely related energy and industrial markets, is strongly preferred, including exposure to nuclear, data centres, power generation, transmission, grid infrastructure or energy transition-related services. The ability to shift across sector priorities as business needs evolve will be important.

This role will be based in the United States with flexible hybrid working arrangements, including the ability to work from home, given the global nature of our business is subject to working outside normal business hours.

Moving forward together

We want our people to be energized and empowered to drive sustainable impact. So, our focus is on a values-inspired culture that unlocks brilliance through belonging, connection and innovation. We're building a diverse, inclusive and respectful workplace. Creating a space where everyone feels they belong, can be themselves, and are heard.

And we're not just talking about it; we're doing it. We're reskilling our people, leveraging transferable skills, and supporting the transition of our workforce to become experts in today's low carbon energy infrastructure and technology. Whatever your ambition, there's a path for you here.

And there's no barrier to your potential career success. Join us to broaden your horizons, explore diverse opportunities, and be part of delivering sustainable change.