Senior SMB Sales Manager

The Lenovo Direct Business organization is seeking a Senior Manager, Small Medium Business (SMB) Sales to lead a high-performing team responsible for driving revenue growth, customer acquisition, customer retention, and solution adoption across the Small and Medium Business (SMB) segment. This senior leadership role is accountable for developing and executing sales strategies that accelerate growth, expand market share, and deepen customer relationships while driving operational excellence and team performance.

The successful candidate will lead a team of SMB Sales Representatives executing to the strategic direction, coaching, and performance leadership across all stages of the sales lifecycle. This role will play a critical part in shaping Lenovo's SMB growth strategy, scaling sales capabilities, and enabling the successful launch and adoption of new solutions and services within the SMB market.

Key Responsibilities

Strategic Leadership & Business Management

• Define and execute the short-term tactical plans and long-term SMB sales strategy in partnership with Lenovo Digital Commerce and SMB Sales leadership.
• Lead the development and execution of growth initiatives focused on revenue, profitability, customer acquisition, retention, and wallet share expansion.
• Drive business performance through forecasting, pipeline management, territory optimization, and strategic resource allocation.
• Develop and implement sales operating rhythms, performance dashboards, and reporting frameworks to ensure consistent execution against business objectives.
• Identify market opportunities, competitive threats, and emerging customer needs to influence go-to-market strategy and sales priorities.

Sales Leadership & Team Development

• Lead, inspire, and develop a high-performing SMB sales organization focused on delivering exceptional business results and customer outcomes.
• Establish a culture of accountability, coaching, continuous improvement, and professional development.
• Manage sales leadership processes including quota setting, performance management, talent development, succession planning, and organizational design.
• Conduct regular business reviews and performance assessments to drive productivity, capability development, and attainment of sales objectives.
• Recruit, develop, and retain top sales talent while building future leadership bench strength.

Customer & Solution Sales Excellence

• Champion a consultative, solution-oriented sales approach across Lenovo's portfolio, including PCs & Smart Devices, AI Technology, Infrastructure Solutions, Motorola, Software, Services, and Emerging Technologies.
• Drive cross-sell and upsell initiatives to maximize customer lifetime value and increase solution penetration.
• Partner with product, marketing, and sales enablement teams to develop programs that accelerate adoption of new offerings and solutions.
• Ensure the team effectively positions Lenovo as a strategic technology partner for SMB customers.

Cross-Functional Leadership

• Build and maintain executive-level relationships with key stakeholders across Product, Marketing, Finance, Operations, Services, AR, and Post-Sales organizations.
• Collaborate across business functions to optimize customer experience, streamline processes, and support strategic business initiatives.
• Serve as a key voice for SMB customers, influencing product offerings, customer engagement strategies, and business priorities.

Operational Excellence

• Drive forecast accuracy, pipeline health, and sales process discipline across the organization.
• Leverage data analytics and business insights to identify performance trends, risks, and growth opportunities.
• Lead change management initiatives and operational transformation efforts that improve sales effectiveness and scalability.
• Ensure effective utilization of CRM and sales enablement platforms to maximize team productivity and business visibility.

Basic Qualifications:

• 12+ years of progressive sales leadership experience with a demonstrated track record of driving revenue growth and leading high-performing sales organizations.
• 3+ years of people leadership experience managing managers and/or large sales teams.
• Experience selling technology solutions, including hardware, software, services, AI and subscription-based offerings.

• Proven success developing and executing strategic sales plans while delivering consistent business results.
• Experience leading SMB or Commercial sales organizations within the technology industry.
• Strong strategic planning and business management capabilities with the ability to balance long-term vision and short-term execution.
• Expertise in consultative and solution-based selling methodologies.
• Strong analytical and data-driven decision-making skills with the ability to translate complex data into actionable business insights.
• Experience launching and scaling new products, services, and go-to-market initiatives.
• Proficiency with CRM and sales engagement platforms such as Microsoft Dynamics, Outreach.io, Power Bi, or similar technologies.
• Advanced skills in Microsoft Excel, PowerPoint, and business performance reporting.
• Exceptional executive communication, stakeholder management, and cross-functional leadership skills.
• Strong financial and business acumen with experience managing revenue, profitability, and operational performance metrics.
• Demonstrated ability to lead through change while fostering an inclusive, high-performance culture.