Global Social Manager

Role Overview

The Global Social Manager will lead Motorola's global social function, driving the strategic development and execution of social programs across campaigns, product launches, creator initiatives, and always-on content. This role is responsible for helping evolve Motorola's position as a lifestyle technology brand by connecting products, culture, creators, and consumer passions in ways that are authentic, relevant, and differentiated.

The role leads a regionally distributed team of 6-10 designers, copywriters, and social specialists and serves as a key connector between Brand, Product Marketing, Analytics, and Regional Marketing teams. Success requires strong social instincts, operational judgment, and the ability to translate strategy into clear, executable direction for distributed teams.

Key Responsibilities

Social Strategy & Direction

• Define and evolve the social approach of @Motorola across platforms, campaigns, and cultural moments to strengthen our Lifestyle Tech brand positioning
• Lead the identification and prioritization of opportunities for Motorola to participate credibly in culture, entertainment, fashion, sports, and with creators
• Translate brand and business strategy into actionable social direction, content frameworks, and launch plans.
• With the team, apply audience insights, cultural trends, and platform behaviors to strengthen brand affinity and engagement
• Exercise strong judgment in determining which trends, formats, and cultural moments align with Motorola's brand strategy

Cross-Functional Leadership

• Partner closely with brand, PMM, regional, and digital marketing teams to align stakeholders around a unified social point of view and content strategy
• Bring structure and clarity to ambiguous or fast-moving workstreams
• Lead planning discussions for social components of major launches and campaigns
• Influence upstream planning to ensure social opportunities are considered early in product, campaign, and partnership development

Team Leadership & Development

• Lead a multi-disciplinary social team spanning design, copy, social operations, and regional coordination
• Provide clear direction, feedback, prioritization, and professional development support
• Coach and develop team members to independently apply strategic direction within their day-to-day work
• Foster a culture of ownership, communication, and operational consistency across the social function
• Establish clear priorities and operating mechanisms that reduce ambiguity and maintain alignment across fast-moving initiatives

Content & Execution Oversight

• Guide content direction across social formats including video, creator content, static, and motion assets
• Drive consistency in quality, messaging alignment, and execution standards
• Apply strong judgment to ensure ideas are not only creatively compelling, but also executable, scalable, and aligned to brand and partner requirements
• Establish scalable content systems and production approaches that can be deployed consistently across regions and platforms
• Understand production realities across design, video, copy, and publishing workflows in order to scope work appropriately and provide actionable feedback

Measurement & Performance

• Partner with Analytics and regional marketing teams to define success metrics and ensure measurement approaches support business and social objectives
• Ensure insights and learnings are incorporated into content strategy, audience engagement, and future planning
• Foster a test-and-learn culture by promoting experimentation, measurement, and continuous optimization across the social function

Basic Qualifications:

• Bachelor's degree in Marketing, Communications, Public Relations, or related field
• 8+ years of experience in social marketing, digital content, creative strategy, or related fields

Preferred Qualifications:

• Experience leading cross-functional marketing initiatives and navigating complex stakeholder environments
• Strong understanding of social platforms, content ecosystems, audience behavior, and the cultural signals that drive relevance and engagement
• Demonstrated ability to identify meaningful social opportunities and exercise strong judgment around brand fit, timing, execution, and platform-native content
• Strong communication, prioritization, and organizational skills
• Ability to operate effectively in ambiguous, fast-moving environments
• Strong global mindset with an appreciation for cultural nuance and regional market differences
• Prior people-management experience; candidates with experience leading smaller teams, mentoring talent, or managing cross-functional groups will also be considered
• Experience leading distributed or cross-regional teams
• Experience working across content strategy, creative production, and social operations
• Demonstrated ability to develop content strategies for global audiences, balancing cultural relevance, regional nuance, and brand consistency across markets