Email Marketing Strategist II- Salt Lake City, Utah

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The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:

Job Description

What You'll Do:

• Independently program, deploy, and report on multiple ongoing and adhoc email campaigns.

• Partner directly with stakeholders to gather requirements, provide recommendations, and execute campaigns.

• Build, maintain, and optimize Engagement Programs, triggers, and multistep campaigns in Marketo.

• Provide regular campaign performance reports and actionable insights to stakeholders.

• Apply testing strategies and campaign learnings to improve email performance.

• Serve as an audience owner with working knowledge of audience behavior, metrics, and preferences.

• Collaborate crossfunctionally to design and launch new or enhanced campaigns.

• Conduct competitor analyses as needed.

• Perform other related duties as assigned

This job description includes a general representation of job requirements rather than a comprehensive inventory of all required responsibilities or work activities. The contents of this document or related job requirements may change at any time with or without notice.

Knowledge, Skills, and Abilities You'll Need to Be Successful:

• Excellent written and verbal communication skills with strong proofreading abilities.

• Ability to prioritize and manage multiple campaigns simultaneously.

• Advanced experience using Marketo and email automation tools.

• Proficiency in audience segmentation, testing methodologies, and performance analysis.

• Ability to work independently and collaboratively.

• Strong analytical skills and comfort using reporting platforms.

Minimum Qualifications:

Education:

• Bachelor's degree

Experience:

• 3-5 years of experience in marketing, communications, or a related field.

Experience in Lieu of Education:

• Equivalent relevant experience performing the essential functions of this job may substitute for education degree requirements. Generally, equivalent relevant experience is defined as 1 year of experience for 1 year of education and is the discretion of the hiring manager.

Preferred Qualifications:

• Marketo certification or extensive Marketo experience.

• Familiarity with HTML for email development.

Work Location:

• Salt Lake City Office: This is an in-office role four days per week, with Fridays designated as a work-from-home day. Candidates must live within a 50 mile radius of 4001 S 700 East, #700 Salt Lake City, UT 84107.

Travel:
This position requires occasional travel of up to 20%, including required attendance at designated company summits (typically one to two per year). Additional travel may include conferences, visits to company locations, and other business-related events as needed. Additional travel may be assigned as needed to support business requirements.

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Position & Application Details

How to Apply: If interested, an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.

Additional Information

Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. It's not all-inclusive.

Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at recruiting@wgu.edu.

Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.