New

Sr. Manager, Creative Director - Copy

Macy's
129,960-216,120
paid time off, paid holidays, tuition reimbursement, 401(k)
United States, New York, New York
151 West 34th Street (Show on map)
Apr 15, 2026
Be part of an amazing story. Macy's is more than just a store. We're a story. One that's captured the hearts and minds of America for more than 160 years. A story about innovations and traditions...about inspiring stores and irresistible products...about the excitement of the Macy's 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We've been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work. Job Overview The Senior Manager, Creative Director is a key steward of the Macy's brand voice-shaping how our customers see, feel, and engage with the brand. A conceptual leader and champion of brand identity, this role drives big ideas that position Macy's as the authority on affordable fashion. This leader oversees the voice and creative expression of advertising campaigns, customer onboarding and loyalty communications, and enterprise/private brand packaging. Through bold conceptual thinking, sharp editorial direction, and end-to-end creative execution, the Senior Manager brings Macy's purpose to life in ways that are relevant, fashion-forward, and impactful across both emerging and traditional media. What You Will Do Brand Voice & Communication Strategy Define and evolve the editorial voice that represents Macy's fashion authority. Set communication strategies that support business objectives, drive sales, and sharpen brand positioning. Lead integrated campaign voice development-from seasonal fashion stories to evergreen brand programs-balancing inspiration with clarity, urgency, and strong reasons to shop. Campaign Concepting & Creative Direction Lead big-idea concept development for seasonal and evergreen campaigns. Build moodboards, visual territories, and creative narratives rooted in trend awareness and brand DNA. Art direct photo/video shoots, ensuring elevated fashion-focused visuals-styling, framing, lighting, composition, and talent direction. Partner with design and cross-functional teams to ensure consistency, innovation, and breakthrough creative across all channels. Copy, Content, and Multi-Channel Execution Oversee the full creative lifecycle-from ideation through final asset delivery, including design development, retouch direction, and production-ready artwork. Drive collaboration between copy, design, and production teams to deliver high-quality, consistent, and culturally relevant communications across digital, social, traditional, and emerging media. Cross-FOB Packaging & Design Develop packaging concepts that scale across private brand categories (apparel, accessories, jewelry, home decor, gifting). Apply strong typography and layout systems to improve shelf impact and reinforce brand recognition. Collaborate with packaging engineers and production partners on dielines, materials, print finishes, and global category needs. Maintain visual consistency while solving for a range of product and partner requirements. Leadership & Collaboration Lead, inspire, and develop a high-performing creative team; cultivate talent and build a clear succession pipeline. Provide strong creative direction and meaningful feedback aligned to business goals. Present and sell creative work to senior leaders by clearly articulating strategy, rationale, and the customer impact. Foster a culture of respect, collaboration, and inclusion to strengthen relationships across teams and create authentic, culturally relevant work. Skills You Need Brand Voice Leadership Ability to define, protect, and evolve a distinctive editorial voice that reinforces Macy's position as an affordable fashion authority. Strategic Communication Expertise in developing communication strategies that support business goals, strengthen credibility, and drive customer engagement. Fashion Editorial Expertise Proven ability to craft compelling fashion narratives for campaigns, packaging, and multi-channel brand storytelling. Multi-Channel Creative Development Experience creating copy and content strategies for digital, social, traditional media, and emerging platforms. Creative & Art Direction Strength in guiding conceptual development, providing actionable feedback, and ensuring alignment with brand and marketing objectives. Collaboration & Influence Ability to build strong partnerships across creative, marketing, eCommerce, merchandising, production, and agency partners; adept at influencing senior leaders. Leadership & Talent Development Track record of mentoring, developing, and retaining creative talent while fostering a positive, inclusive team culture. Storytelling & Presentation Exceptional narrative, communication, and presentation skills with the ability to sell creative ideas and gain buy-in at all levels. Analytical & Decision-Making Skills Strong critical thinking and problem-solving capability to balance creative ambition with business needs. Industry & Competitive Awareness Deep understanding of retail, fashion, cultural, and media trends with the ability to translate insights into resonant creative work. Results Orientation Demonstrated ownership mentality and ability to deliver high-quality work in fast-paced, evolving environments. Technical Proficiency Fluency in Adobe Creative Suite and Microsoft Office; comfort directing production-ready assets across formats. Who You Are Candidates with a bachelor's degree or equivalent work experience in a related field are encouraged to apply. 10+ years of experience in advertising copywriting; retail experience required. 7+ years of management experience preferred. Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision. Able to work a flexible schedule based on department and company needs. What We Can Offer You Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities. Some additional benefits we offer include: Merchandise discounts Performance-based incentives Annual merit review Employee Assistance Program with mental health counseling and legal/financial advice Tuition reimbursement Access the full menu of benefits offerings here. About Us This is a great time to join Macy's! Whether you're helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people's lives. Join us and help write the next chapter in our story - apply today! This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment. MARKETING00