Field Marketing Manager

Riverbed, the leader in AIOps for observability, helps organizations optimize their users' experiences by leveraging AI automation for the prevention, identification, and resolution of IT issues. With over 20 years of experience in data collection and AI and machine learning, Riverbed's open and AI-powered observability platform and solutions optimize digital experiences and greatly improve IT efficiency. Riverbed also offers industry-leading Acceleration solutions that provide fast, agile, secure acceleration of any app, over any network, to users anywhere. Together with our thousands of market-leading customers globally - including 95% of the FORTUNE 100 - we are empowering next-generation digital experiences. Learn more at riverbed.com

Title: Marketing Field Manager

Location: West Coast

Riverbed is seeking Field Marketing Manager to drive pipeline growth and brand awareness across the Western Americas region.

In this role, you will partner closely with Sales, ABM, Product Marketing, and Partner teams to execute regional marketing programs that generate qualified pipeline and accelerate revenue for Riverbed Technology solutions.

You will be responsible for developing and executing regionally tailored marketing strategies, including events, partner programs, account-based marketing (ABM), and localized demand generation campaigns.

This role requires a highly collaborative marketer who understands how to align marketing initiatives with sales priorities, regional market dynamics, and pipeline goals.

This role is for someone earlier in their career 3-5 year experience.

Key Responsibilities

Regional Marketing Strategy

Develop and execute the regional marketing plan for Western AMER, aligned with GEO revenue targets.
• Execute programs that drive opportunities in key growth markets, strategic accounts, and industry segments in the region.
• Partner with regional sales leadership to prioritize campaigns that support pipeline and revenue goals.

Pipeline Generation

• Plan and execute pipeline-generating programs, including events, executive roundtables, webinars, and industry conferences.
• Support account-based marketing (ABM) initiatives targeting high-value accounts.
• Collaborate with ABM and Campaigns teams to localize campaigns for regional audiences.

Events & Field Programs

• Manage regional trade shows, field events, partner events, webinars, workshops and customer roundtables.
• Oversee event planning from concept through execution and post-event follow-up.
• There may be requirements to drive executions of Pan-GEO events and webinars
• Work with sales teams to ensure effective lead capture, follow-up, and opportunity creation.
• Partner with Brand, Product Marketing and broader comms teams to create and execute programs to amplify the brand in the region.

Sales Alignment

• Act as the primary marketing partner for the regional sales leader.
• Enable sales teams with campaign messaging, event support, and account engagement strategies.
• Ensure marketing programs support sales pipeline acceleration and deal progression.
• Represent Marketing at all regional QBRs, reviews and regular cadence calls.
• Build and establish strong cross functional relationships with sales and technical leaders, all sellers and SE's in the region.

Partner Marketing

• Work with channel and alliance teams to execute joint marketing initiatives with partners.
• Support co-marketing campaigns, partner events, and joint webinars.

Performance & Reporting

• Track and report on key metrics including pipeline generated, sourced and influenced revenue, campaign ROI, and event performance.
• Use insights to continuously optimize regional marketing programs.

Our employee benefits including flexible workplace policies, employee resource groups, learning and development resources, career progression pathways, and community engagement initiatives are some of the reasons why we have had great success in bringing in new talent. In addition, our global employee wellness programs are crafted to support the physical, emotional, and financial well-being of our employees.

Benefits & Perks vary by Country.

With a 20-year history of innovation, Riverbed is agile and proven-and we continue to disrupt the market with differentiated solutions that help customers deliver secure, seamless digital experiences and accelerate enterprise performance. We are relentlessly customer-first: we listen, learn, and act with urgency to solve real problems and earn trust every day. We pair bold ideas with operational efficiency, simplifying how we work, focusing on what matters most, and delivering with quality and speed. Fueled by a will to win, we set ambitious goals, hold ourselves accountable, and raise the bar through measurable outcomes. At the center of it all are our people-bringing our best selves to work with a shared commitment to excellence, transparency, and open communication. We strive to be an inclusive, fair, and enjoyable workplace where respect and wellbeing are prioritized. We are committed to our people, partners, and customers while supporting the communities where we work and live. It's the Power of WE that binds us together and drives high-impact success.

Riverbed is an equal employment opportunity/Affirmative Action (EEO/AA) employer and provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity or expression, national origin, age, physical disability (including HIV and AIDS), mental disability, medical condition, pregnancy or child birth (including breast feeding), sexual orientation, genetics, genetic information, marital status, veteran status or any other basis protected by and in accordance with applicable federal, state and local laws.

Check us out on:
www.riverbed.com
@LifeAtRiverbed

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