Content Specialist - National Academy of Medicine

ESSENTIAL JOB DUTIES

Storytelling & Writing: Serves as the day-to-day point person for NAM newsroom content (at least 3-4 pieces per month). Recommend story topics and angles, packaging approaches, and formats aligned to NAM priorities. Pitch, draft, and edit stories that elevate NAM priorities, programs, leadership, members, publications, events, and key initiatives. Translate complex health, science, and policy topics into clear, compelling content for educated general audiences. Establish and maintain repeatable newsroom formats and series that build audience expectation and consistency.

Digital Marketing & Social Media: Serve as the NAM's day-to-day social media point person. Work with the Deputy Director of Communications to develop and maintain the social strategy that supports organizational goals (awareness, credibility, partner amplification, and audience growth) and keeps with platform best practices. Own the NAM's social content calendar, including weekly planning, prioritization, and publishing, with a primary focus on LinkedIn and Instagram. Create and publish platform-native content (not just link promotion), including carousel copy, short-form scripts, series-based storytelling, and post variations tailored to each platform. Manage social operations end-to-end: scheduling, approvals, publishing, tagging strategy, and community management/moderation support in line with NAM tone and standards. Provide coaching and practical guidance to communications officers, program staff, and leaders to strengthen social amplification, including recommended post copy, key messages, visual guidance, and suggested posting windows.

Planning and Project Management: Maintain the newsroom editorial calendar and manage intake, prioritization, timelines, and review routing. Help to build and execute a repeatable "pillar to derivative" pipeline so each major NAM output yields multiple assets across web, email, and social. Coordinate with colleagues or vendors to produce simple supporting assets as needed (basic graphics, quote cards, short clips). Run a practical test-and-learn rhythm through small experiments that improve results over time without increasing workload dramatically.

Team Collaboration: Serve as an active member of the NAM Office of Communications team, contributing to big-picture planning discussions, prioritization, and cross-channel campaigns. Collaborate across the communications team to support shared workflows, maintain coverage during peak periods, and ensure continuity of publishing. Provide surge support for high-visibility organizational moments and communications needs, such as the NAM Annual Meeting and other major events, including content development, social coverage, and rapid-turnaround publishing as needed. Take on additional responsibilities as needed as communications priorities evolve, in consultation with the Deputy Director of Communications.

AI Tools Integration: Work with Deputy Director of Communications to integrate AI tools into production process for newsroom and social content. Maintain a library of prompts, templates, and standard operating procedures for recurring formats and series (newsroom and social). Apply responsible-use standards: human review, fact verification, sensitivity checks, and adherence to NAM policies for confidentiality and accuracy.

Analytics & Reporting: Track and report on performance for newsroom content and social channels using metrics that reflect NAM goals (meaningful engagement, saves/shares, partner amplification, audience growth, and message pull-through). Recommend monthly adjustments to content mix, posting practices, and formats based on performance insights.

NONESSENTIAL JOB DUTIES

Related duties and special projects as assigned.

JOB SPECIFICATIONS

Required Knowledge, Skills, and Abilities. Ability to operate independently while exercising sound judgment and discretion. Excellent writing and editing skills, including the ability to translate complex subject matter for educated general audiences. Demonstrated experience drafting and publishing content for digital and social media platforms. Familiarity with content performance metrics and digital best practices. Strong organizational and time management skills with the ability to manage multiple deadlines. Attention to detail and commitment to accuracy, professionalism, and quality. Ability to collaborate effectively with colleagues and subject matter experts in a complex organizational environment. Interest in health, medicine, science, or policy-related content. Comfort using AI tools and digital publishing systems to support content workflows.

Minimum Education/Training Requirements: Bachelor's degree in English, Journalism, Communications, or a related field, or equivalent knowledge and experience.

Minimum Experience: Three years of related professional experience.

Physical Capabilities: Ability to work at a computer for extended periods of time.

Supervisory Responsibilities/Controls: Reports to the Deputy Director of Communications. General supervision is provided.

Work Environment:Hybrid Office/Telecommute environment expected onsite percentage 60%, with occasional travel between National Academies' facilities and to off-site meeting/sponsor locations.

Any qualification to be considered equivalent, in lieu of stated minimum, requires the prior approval of the Office of Human Resources.

Compensation & Benefits: An estimated compensation range for this position is $70,880 - $88,600. Compensation offered to the selected candidate will be based on the candidate's relevant knowledge, skills, and work experience, commensurate with compensation of current employees in comparable positions with similar knowledge, skills, and work experience, and subject to budget parameters. Note it is not typical for a candidate to be hired at the higher end of the range. This is a benefits-eligible position. Our Benefits Plan offers competitive and comprehensive benefit options, including medical, dental and vision insurance, life insurance, disability coverage, retirement and savings benefits, leave benefits such as paid holidays and paid personal leave, transportation subsidies, and education assistance. For more information, please clickhere.

Equal Opportunity Employer:

It is the policy of the National Academies to recruit, hire, transfer, compensate, and promote people in all job categories and to administer all other personnel actions, terms and conditions of employment in a manner that does not discriminate on the basis of race, color, national origin, sex, age, religion, disability, veteran status, or any other characteristic protected by applicable laws. It is also the institution's policy to recruit, hire, promote, and provide reasonable accommodation to qualified individuals with disabilities and covered veterans who are otherwise qualified.

Any qualification to be considered equivalent, in lieu of stated minimum, requires the prior approval of the Office of Human Resources.
The above statements are intended to describe the general nature and level of work performed by employees assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of personnel so classified. Some functions in this description may be specific to a particular unit of the National Academies and not applicable to other units

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