Sr. Brand Manager, EXPAREL

Summary:

The Senior Brand Manager for EXPAREL will be a critical leader in shaping and executing the brand's marketing strategy. This role will co-lead the patient marketing strategy and execution, with a focus on Direct-to-Consumer (DTC) and patient engagement across the key therapeutic areas of Orthopedics, Plastics, and Oral & Maxillofacial Surgery (OMFS). Additionally, this role will support the broader brand team in the development and execution of Healthcare Provider (HCP) strategies and tactics.

This position requires a strategic, data-driven, and results-oriented marketer with a strong customer-centric mindset. The successful candidate will drive cross-functional alignment, manage strategic choices, and demonstrate a proven ability to adapt to evolving market insights to maximize brand growth.

Essential Duties & Responsibilities:

The following statements are intended to describe the general nature and level of work being performed by an individual assigned to this job. Other duties may be assigned.

1. Patient Marketing Strategy & Execution (Primary Focus)

• Lead the development and execution of the comprehensive patient marketing strategy (DTC, patient education, activation), specifically for the Orthopedics, Plastics, and OMFS segments.
• Drive all patient-facing tactical execution from concept through regulatory review and launch, ensuring alignment with brand strategy and commercial goals.
• Manage agency partners for creative development, media planning, and campaign execution to maximize patient engagement and prescription inquiries.
• In collaboration with the broader marketing team and partners, optimize the patient journey and experience to drive brand advocacy and retention.

1. HCP Marketing Support & Collaboration

• Serve as a key contributor to the broader brand team by supporting the development and execution of priority HCP-facing tactics, including digital tools, promotional campaigns, and sales force materials.
• Collaborate with Sales Training to ensure effective field force rollout and understanding of patient and HCP marketing strategies and materials.
• Lead the submission and approval process for patient and select HCP materials through the internal medical/legal/regulatory review process.

1. Brand Strategy, Insights, and Performance

• Co-lead the annual brand planning process, contributing to strategic planning, positioning, and long-term commercial forecasting.
• Ensure alignment with broader organizational goals while driving brand growth and positioning.
• Manage, track, and optimize the patient marketing budget and resource allocation to ensure maximum ROI and achievement of brand objectives.
• Utilize market research, competitive intelligence, and performance data to identify growth opportunities, track key performance indicators (KPIs), and rapidly adjust marketing tactics to maximize market share.
• Cultivate relationships with Key Opinion Leaders (KOLs) and external partners relevant to patient activation to strengthen brand presence and advocacy.

1. Cross-functional Collaboration:
   • Work closely with sales, medical affairs, regulatory, and commercial teams to align brand vision and marketing activities.
   • Support the execution of integrated marketing strategies, ensuring smooth coordination between teams and functional areas.
   • Function as a liaison between Marketing and the Field Sales team, ensuring consistent and timely communication of brand updates, strategies, and resources.
   • Partner closely with the Training department to develop and deliver comprehensive training materials and programs for the field team, ensuring they are equipped with the knowledge and tools needed to effectively communicate the EXPAREL value proposition.
   • Regularly align with Strategic Insights and Analytics to conduct market research, identify knowledge gaps, and review competitive intelligence to assess the evolving landscape and identify opportunities for growth.

Interaction:

Will collaborate closely with employees in all other functional areas and directly with the commercial team.

Education and Experience:

• A bachelor's degree in business or Life Sciences is required; an MBA or advanced degree is preferred.
• 7+ years of experience in brand management, marketing, advertising, or a related field, preferably in the pharmaceutical, biopharmaceutical, or medical device sectors required.
• Strong experience in cross-functional team leadership and the ability to drive brand growth across complex, competitive markets.
• Prior experience working in an acute therapeutic area or within hospital/ASCs is desirable but not mandatory for this role.

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Knowledge, Skills, and Abilities:

• Proven ability to influence stakeholders, lead cross-functional teams, and drive alignment.
• Exceptional strategic and analytical thinking skills, with the ability to craft and execute long-term strategies while adjusting quickly to market changes.
• Strong experience with data analysis, using insights to inform decision-making and optimize marketing strategies.
• Excellent written and verbal communication skills, with the ability to present ideas effectively to senior leadership, internal teams, and external stakeholders.
• Proven success working with KOLs and other external partners to advance brand objectives and strengthen brand advocacy.

Travel Requirements

• ~25% Anticipated travel primarily to participate in cross-functional working sessions, conference attendance, and field meetings.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Please see HR if you need assistance completing this section, this is an example and may be adjusted to suit job.

While performing the duties of this job, the employee is regularly required to sit, talk and move between spaces. Close vision and the need to focus on computer screen, use of hands, fingers, and wrist to type on keyboard and manipulate mouse.

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

The work setting is consistent of a typical office environment with offices, and cubicles.

• Medical, Prescription, Dental, Vision Coverage
• Flexible Spending Account & Health Savings Account with Company match
• Employee Assistance Program
• Mental Health Resources
• Disability Coverage
• Life insurance
• Critical Illness and Accident Insurance
• Legal and Identity Theft Protection
• Pet Insurance
• Fertility and Maternity Assistance
• 401(k) with company match
• Flexible Time Off (FTO) and 11 paid holidays
• Paid Parental Leave

The base pay range for this role in San Francisco, California is $132,000 per year to $181,500 per year. The range is what we reasonably expect to pay for this role. The range considers a wide range of factors that are considered in making compensation decisions, including but not limited to: geographic markets, business or organizational needs, skill sets, experience, training, licensure, and certifications.

EEO Statement: Pacira is proud to be an Equal Opportunity Employer and does not discriminate against applicants because of race, color, religion, sex (including gender identity, sexual orientation, and pregnancy), national origin, age (40 or older), veteran status, disability or genetic information, or any other characteristic protected under applicable federal, state, or local law. At Pacira we are committed to intentionally cultivating a culture of inclusion where all feel welcomed and valued for their background, perspectives, and experiences. We hold one another accountable to promote trust and transparency in support of our communities and collective purpose.
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