Marketing Manager - CRM (Salesforce Marketing Cloud)

We Provide Solutions. Patients and Physicians rely on our diagnostic testing, information, and services to help them make better healthcare decisions. These are often serious decisions with far reaching consequences, and require sensitivity, tact, and a clear dedication to service. It's about providing clarity and hope.

The CRM Marketing Manager is responsible for the coordination and development of transactional, lifecycle, and promotional email marketing campaigns in Salesforce Marketing Cloud to support business goals in customer acquisition, loyalty, and retention. The CRM Marketing Manager will collaborate closely with internal teams to support the execution of CRM campaigns and operations. This role will be part of the Consumer Marketing team.

This is a hybrid work opportunity (3 days in the Secaucus, NJ office).

• Internally executedcampaigns: Take a hands-on role in building, testing, and executing email journeys and campaigns in Salesforce Marketing Cloud to deliver multi-touch communications
• Agency-executed campaigns: Coordinate with internal stakeholders and agency partner(s) on key deliverables and milestones in the end-to-end email campaign development and deployment process, including campaign briefs, creative development, asset deliverables, internal reviews and approvals of proofs and deployment plans
• Support transactional SMS campaigns in Salesforce Marketing Cloud
• Prepare and manage data extensions to structure and store data effectively within SFMC
• Use data to segment audiences for targeted and personalized marketing efforts
• Knowledge of CRM best practices and CAN-SPAM compliance laws
• Participate in the team's day-to-day CRM team protocols and maintain the CRM campaign calendar
• Collaborate cross-functionally to plan and strategize content creation
• Proofread, edit, and fact-check content to ensure communications are accurate and compelling, that disclaimers are correct, and that brand guidelines have been followed
• Facilitate the internal review and approval process for emails and SMS, and ensure feedback is implemented
• Test and complete quality assurance of emails, ensuring compatibility with web browsers and email clients and all links, images, subject lines, personalized fields, and list segments are accurate and working properly
• Assist with A/B testing of communications
• Keep documentation up to date with changes in email / SMS content

Required Work Experience:

• 5+ years of experience with Salesforce Marketing Cloud
• At least 9-10 years of IT Industry experience

Preferred Work Experience:

• Healthcare industry experience would be a bonus
• Completion of the Salesforce Marketing Cloud Email Specialist OR Administration Certification
• Team-oriented with the ability to work well with diverse, cross-functional teams in a matrixed organization
• Capable of working autonomously in a fast-paced environment
• Can self-prioritize tasks and context switch as needed
• Must be comfortable with a deadline-driven environment

Required Skills:

• Email marketing and customer journey knowledge
• Excellent project management skills, including management of agencies and vendors to ensure execution
• Ability to organize, prioritize, and manage multiple tasks with great attention to detail
• Superb written communication skills, including drafting content and proofreading
• Familiarity with project management tools, preferably Jira

Technical/Job-Specific Knowledge:

• HTML and CSS knowledge
• Hands-on experience with Salesforce Marketing Cloud required, including experience with Journey Builder, Email Studio, and Automation Builder, and familiarity with Ampscript
• SQL querying knowledge
• Well versed in API integration with other platforms (CRM/Web).