Market Research Specialist (Associate)

Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space?

At Informa TechTarget, you'll collaborate and grow alongside some of the industry's most respected experts. You'll work with leading brands and be exposed to world-shaping innovations. You'll apply your energy and intellect to helping clients be faster to market and faster to revenue.

We're a vibrant community of world-class practitioners - over 2000 colleagues strong - with offices in 19 locations around the world. We're traded on Nasdaq and also part of Informa PLC, a global leader in business-to-business events, digital services, and academic research in the FTSE 100.

About Informa TechTarget

Informa TechTarget (Nasdaq: TTGT) informs, influences and connects the world's technology buyers and sellers, to accelerate growth from R&D to ROI.

With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets.

Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with:

• Trusted information that shapes the industry and informs investment
• Intelligence and advice that guides and influences strategy
• Advertising that grows reputation and establishes thought leadership
• Custom content that engages and prompts action
• Intent and demand generation that more precisely targets and converts

Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices. Visit informatechtarget.com and follow us on LinkedIn.

For more information, visit informatechtarget.com and follow us on LinkedIn

This role is based in our 605 3rd Ave, New York, NY 10158, USA office.

As a Market Research Specialist - Associate Level, you will play a key role in delivering high-quality research and actionable insights that support content marketing strategies for our clients. This position offers an exciting opportunity to build your skills in both research and client engagement, making it ideal for someone who is detail-oriented, curious, and motivated by turning complex data into clear, meaningful outcomes.

You will be part of a small, agile team within the Marketing Strategy Group, providing a collaborative and flexible environment where your contributions directly shape client projects. In this role, you will work closely with the Research Product Lead, and other cross-functional teams to support the design, execution, and delivery of both qualitative and quantitative research projects. Additionally, you will also have the opportunity to interact directly with clients-helping to gather their requirements, present research findings, and ensure that project outcomes meet their expectations.

Day-to-day, this role involves designing and fielding surveys, managing all phases of project administration, and maintaining consistent communication with research panels-including recruitment, coordinating participation, and addressing queries as they arise. A significant part of the job is conducting rigorous data checks and performing detailed data analysis to ensure every piece of research is methodologically sound. The work is often detail-heavy, requiring methodical data cleaning, systematic organization, and ongoing quality control-tasks that demand accuracy, patience, and a commitment to reliable, error-free results.

What You Will Be Doing

• Collaborate with clients and prospects to deliver exceptional research and product service experiences.
• Manage client projects from the proposal phase through survey/screener development, field management, data processing (including basic descriptive statistical analysis), and presentation of findings.
• Execute multiple, time-sensitive projects simultaneously with a high level of accuracy and attention to detail.
• Design, build, and analyze surveys to support client strategists in delivering impactful results.
• Analyze data to interpret, visualize, and present quantitative research insights effectively.
• Partner with sales and content strategists to understand client needs and develop tailored projects that align with organizational offerings.
• Anticipate internal and external needs related to product services, proactively identifying and implementing solutions to prevent potential issues.
• Participate in client calls and meetings to support the sales and promotion of product services and research offerings.
  
  

• A bachelor's degree in a related field (e.g., marketing, business, or social sciences) or equivalent professional experience.
• 2 years of relevant experience in research, market research, survey research, or consulting.
• Proven ability to manage multiple projects simultaneously while maintaining attention to detail.
• Strong written and verbal communication skills, with the ability to present findings clearly and effectively.
• Basic proficiency in data analysis and visualization tools (e.g., Excel, Tableau, or similar).
• Familiarity with survey tools (e.g., Qualtrics, Forsta, or similar)
• Excellent organizational and time-management skills.
• Demonstrated ability to work autonomously, manage priorities effectively, and deliver high-quality results.
• A proactive mindset with the ability to anticipate challenges and propose solutions.

TechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.

Informa TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state or local law.

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you're not spending time together in one of our offices or other workplaces - like at an Informa event - you get the flexibility and support to work from home or remotely.

Our benefits include:

• Great community:a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact:take up to four days per year to volunteer, with charity match funding available too
• Career opportunity:the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it's time for the next step, we encourage and support internal job moves
• Time out:15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

The salary range for this role is $60,000- $65,000 based on experience.

• This posting will automatically expire on 12/30/2025.