(Hybrid) Assistant Director of Communications and Marketing for the WVU College of Law - Strategic Communications and Marketing

Strategic Communications and Marketing at West Virginia University is currently accepting applications for a (Hybrid) Assistant Director of Communications and Marketing for the WVU College of Law.

About the Opportunity

Reporting to the Executive Director of Strategic Priorities within Strategic Communications and Marketing, the Assistant Director of Communications and Marketing for the WVU College of Law will lead all strategic marketing, branding, and storytelling efforts. This role will re-envision how the College engages current and prospective students, faculty, staff, alumni, donors, and West Virginia State Bar members. This role offers the opportunity to shape the future of our College-highlighting success stories, areas of excellence, and key programs that differentiate WVU Law while driving pride and enrollment. As a visible leader and strategic partner to the dean, administration, and statewide stakeholders, this position helps strengthen relationships within the internal and external communities and highlights the College of Law as a source of innovation, excellence, and influence across the region and beyond.

We strongly believe in work-life balance and keeping time for things we love outside our work. WVU offers generous benefits, including:

• 37.5-hour work week
• 13 paid holidays (staff holiday calendar)
• 24 annual leave (vacation) days per year or more based on years of service (employee leave)
• 18 sick days per year (for when you're ill, for when you need time to care for sick family, for your own, or your family's, regularly scheduled medical appointments. Who is family for the purpose of this leave? A lot of people in your life including immediate relatives and in-laws as well as others considered to be members of your household living under the same roof)
• WVU offers a range of health insurance and other benefits
• 401(a) retirement savings with 6% employee contribution match, eligibility to continue health insurance, and other retiree perks. Looking for more retirement benefits information? Check out retirement health insurance benefits, retirement income, and FAQ's.
• Wellness programs

What You'll Do

• Develop and implement comprehensive marketing and communications strategies for the WVU College of Law.
• Collaborate with the dean, administration, faculty, staff, and campus partners to advance the College's brand and reputation.
• Lead storytelling and content creation across digital, print, web, and social media platforms.
• Oversee the overhaul and maintenance of law.wvu.edu to ensure a modern and audience-focused site.
• Lead the content strategy and writing for newsletters, speeches, event promotions, integrated campaigns, and other communications that engage alumni, donors, and the legal community.
• Develop streamlined processes to engage WVU College of Law faculty and staff.
• Develop strong partnerships with communicators and marketers across campus.
• Supervise staff and student workers as necessary; manage projects from concept to completion.
• Ensure brand consistency, compelling messaging, and data-driven decision-making.
• Conduct market research, analyze results, and stay up to date on industry trends to guide strategy.
• Represent the College at events and support other Strategic Priorities initiatives as needed.

• Bachelor's degree in marketing or related field required
• A minimum of five (5) years of related experience required
• Any equivalent combination of related education and/or experience will be considered.
• All qualifications must be met by the time of employment.

Knowledge, Skills, and Abilities

• Demonstrated expertise in marketing strategy, concepts, and consumer behavior, especially with university audiences.
• Proven experience managing creative teams and cross-platform projects across advertising, social media, merchandising, and brand management.
• Skilled in recruitment marketing, audience segmentation, and integrating diverse media into cohesive institutional strategies.
• Proficient with marketing channels including direct mail, signage, sponsorships, promotional products, design, and digital or print collateral.
• Strong leadership in campaign development, creative direction, and project execution.
• Exceptional written, visual, and verbal communication with outstanding interpersonal skills.
• Deep understanding of higher education missions and objectives, particularly the WVU College of Law.

Preferred Qualifications

• Master's degree in a related field

West Virginia University is a place of purpose and community. We take pride in our profound impact on the state of West Virginia and are committed to the personal and professional growth of our employees.

From the groundbreaking R1 research at our flagship campus in Morgantown to the career-oriented programs at WVU Potomac State in Keyser, and the technology-intensive programs at WVU Tech in Beckley, the contributions of WVU employees resonate across the state, touching lives and shaping futures.

At WVU, you will discover a supportive community that champions work-life balance and fosters a collaborative atmosphere. Our core values - service, curiosity, respect, accountability and appreciation - unite us as Mountaineers.

Join us at West Virginia University, where your work will make a lasting impact. To learn more about WVU, visit wvu.edu.

West Virginia University is an Equal Opportunity Employer. We invite all qualified applicants regardless of race, color, religion, sex, national origin, age, disability, genetic information, or Veteran status.