Sr. Marketing Specialist- Integrated Campaigns

OPENTEXT - THE INFORMATION COMPANY

OpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will have the opportunity to partner with the most highly regarded companies in the world, tackle complex issues, and contribute to projects that shape the future of digital transformation.

AI-First. Future-Driven. Human-Centered.

At OpenText, AI is at the heart of everything we do-powering innovation, transforming work, and empowering digital knowledge workers. We're hiring talent AI can't replace to help us shape the future of information management. Join us.

Focused on providing security and data management solutions, the Small-Medium Business and Consumer Division (SMB/C) of OpenText makes cyber resilience simple, reliable, and accessible in the connected world. We enable comprehensive data protection for companies, consumers, and our vast network of partners around the globe. Our mission is to defend individuals and businesses from the costs and consequences of cyber threats and data loss

We foster a thriving, dynamic environment rich with inventive minds and entrepreneurial spirit. We encourage and empower you to be innovative and love what you do. We hire talented individuals who want to be a part of a successful company within an extremely fast-growing market segment.

The Opportunity:

OpenText SMB/C is looking for an experienced, enthusiastic & highly motivated Sr. Marketing Specialist to support our consumer and professional campaigns. You will help drive our integrated marketing campaign strategy and execution to target, engage, and nurture prospects across multiple channels. You're a demand gen-centric marketer with a proven track record of success in B2C campaign execution. In this role, you'll develop a deep understanding of the consumer market for our key products which includes anti-virus, cloud backup and file-sharing users. You'll partner with many cross-functional teams and be the tip of the spear to develop holistic marketing plans that our product value proposition to the market in a compelling manner to drive conversion. If you are a creative strategist, collaborative, data driven, and obsessed with delivering (or over delivering) great outcomes, you will thrive on our team.

Key Responsibilities:

• Build & execute demand generation campaign plans for key audiences to drive awareness, purchase consideration and conversion
• Support product campaign development and execution in support of demand generation
• Orchestrate and align with key functions including product marketing, lifecycle marketing, digital marketing, sales, creative services, retail partners and others to drive true integrated marketing programs.
• Document customer journeys and content strategy through digital (web, paid media, social, content syndication, etc.), organic social, website experience and email marketing engagement vehicles to help deliver fully integrated programs
• Map campaign strategy to target personas and orchestrate tactics, assets, and messages that align to buying stages
• In partnership with our creative team, lead the ideation and creation of marquee content assets to support integrated campaigns
• Consistently iterate and improve on marketing programs through regular measurement and optimization.
• Establish and maintain the program plan and calendar, as well as individual campaign timelines. Coordinate deliverable schedules across marketing and consolidate into a cohesive timeline.

What It Takes:

• 3+ years' experience in B2C demand generation, integrated marketing or campaign program management
• Excellent brief writing skills - you really know your customer, their concerns and what it takes to get them to buy
• Self-motivated, able to work autonomously and communicate effectively across global teams.
• Project management/organizational skills and the ability to successfully manage multiple initiatives at once
• Strong interpersonal skills and the ability to coordinate across multiple departments
• Results oriented with experience using qualitative and quantitative metrics with a focus on revenue, conversion, sales, and other marketing goals
• Analytical mindset with ability to identify and suggest areas for campaign performance improvements/optimization.
• Track record of successful results and creativity with program execution
• Ability to think out of the box and test new, creative approaches and strategies
• Experience with an enterprise software, SaaS, or security company
• Strong digital marketing expertise (paid search, SEO, Web, etc.) is a plus

OpenText's commitment to diversity and inclusion surpasses legal requirements, evident in our Equal Employment Opportunity Statement of Policy which promotes a respectful and empowering environment for employees of all backgrounds, culture, national origin, race, color, gender, gender identification, sexual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable laws.

If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please contact us at hr@opentext.com. Our proactive approach fosters collaboration, innovation, and personal growth, enriching OpenText's vibrant workplace.

Compensation: At OpenText, we offer a thoughtfully designed benefits package that supports your physical, emotional, and financial wellbeing. A summary of those benefits can be found on our Why Join Us page. As you move through the hiring process, we're happy to provide more details about our compensation programs, including variable and commission compensation opportunities for eligible roles, vacation entitlement, and paid time off.

Salary Range: ; Depending on the candidate's education, experience, skills, geographical location, and alignment with internal equity and external market, actual salary may vary and be higher or lower than the range posted.