Director of Global Sales

Together, we make it better.
At Sentry Equipment Corp, we believe our greatest strength is our people-employee-owners working side by side to safeguard processes and deliver trusted solutions for a better world. Our collaborative culture means we're always learning, improving, and supporting one another. At Sentry, we don't just lead-we set the pace. We're looking for a visionary Director of Global Sales to drive our growth, inspire our teams, and champion our commitment to excellence in the equipment manufacturing industry. If you're ready to make an impact on a global scale and thrive in a culture built on ownership, agility, and collaboration, we want to meet you.

Why Sentry

We're guided by a clear purpose and a practical promise: combine proven engineering, manufacturing, and technical service strengths to deliver a best-in-class experience for customers everywhere. We lead with honesty, integrity, trust, and respect; we strive for a positive environment; we act with fairness; and we stay relentlessly customer driven. That's the Sentry way-and the foundation of our employee-owner culture.

We're also building wealth for employee-owners and growing capabilities through continuous learning and improvement-because capability is timeless and we're better together.

Location: Oconomowoc, WI Headquarters

• Shape the Future: Develop and execute a comprehensive global sales strategy aligned with Sentry's business objectives.
• Lead with Purpose: Build, mentor, and empower high-performing sales teams across regions, setting ambitious goals and celebrating big wins.
• Expand Our Reach: Identify new markets, forge strategic partnerships, and lead international sales negotiations.
• Drive Results: Establish KPIs, analyze market trends, and deliver accurate forecasts to keep us ahead of the curve.
• Champion the Customer: Cultivate lasting relationships with key clients and ensure exceptional service at every touchpoint.
• Collaborate to Win: Work cross-functionally with marketing, product development, and operations to deliver solutions that exceed market needs.
• Represent Sentry: Be our ambassador at industry events and conferences, sharing our story and building our brand.

• Bachelor's degree in business administration, engineering, or related field (MBA preferred).
• 10+ years of progressive sales leadership experience in the equipment manufacturing industry.
• Proven success in developing and executing global sales strategies.
• Deep understanding of international business practices and cultural nuances.
• Exceptional communication, presentation, and negotiation skills.
• Experience building and leading high-performing teams.
• Proficiency in Microsoft 365, ERP, CRM, and sales analytics tools.
• Willingness to travel 30% of the time.
• Fluency in multiple languages is a plus.

• A strategic thinker with a positive, "ownership mentality."
• Highly organized, detail-oriented, and able to juggle multiple priorities.
• A leader who inspires respect and brings out the best in others.
• Agile, accountable, and always anticipating what's next.
• Diplomatic, tactful, and passionate about delivering results for customers and colleagues alike.