Assistant Brand Manager

Assistant Brand Manager

At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you'll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers.

We foster an inclusive culture and are looking for diverse, talented people to join Alcon. As an Assistant Brand Manager supporting Vision Care Lens Brand Marketing Team. You will be trusted to support the development and execution of brand strategies to drive sales, profit, and market share growth. This position is instrumental in managing marketing materials, coordinating cross-functional initiatives, and executing promotional campaigns that align with brand objectives in our Fort Worth, TX location.

In this role, a typical day will include:

Core Competencies

• Project Management: Demonstrates urgency and ownership in managing multiple initiatives simultaneously.
• Collaboration: Works effectively across matrixed teams and external partners.
• Critical Thinking: Applies insights and data to solve problems and optimize brand performance.
• Influence & Communication: Communicates clearly and persuasively with stakeholders at all levels.
• Change Management: Embraces innovation and adapts to evolving market dynamics.

Key Responsibilities

Marketing Strategy & Execution

• Assist in the development and implementation of brand strategies and annual marketing plans.
• Support omni-channel advertising initiatives, including drafting creative briefs, managing agency communications, and overseeing project timelines.
• Lead smaller-scale brand projects from concept to execution under the guidance of the Brand Manager.

Material & Artwork Management

• Oversee the strategic development and execution of marketing assets in collaboration with agency partners, ensuring all deliverables address defined business needs while upholding brand integrity and consistency.
• Manage the material review and approval process using Veeva PromoMats, ensuring compliance with legal, regulatory, and medical standards.
• Ensure all marketing collateral is aligned with brand guidelines and approved prior to deployment.

Trade Media and Digital Marketing Management

• Lead the strategy and execution for trade media planning across all Alcon WaterInnovations brands.
• Ensure all creative deadlines are met and report our quarterly results from various media outlets.
• Oversee the content calendars, partner with channel marketing teams to ensure support and reduce duplicative efforts.
• Lead execution of digital marketing strategies aligned with business goals, target audience(s), brand positioning, while staying within the budget.
• Define and track KPIs, provide consistent recommendations for optimization of funds based on performance.

Congress Strategy for Lens Brands

• Lead the strategy and execution for congresses for the Lens Brand Team. Sit on core team with cross functional partners to align on booth design, Share of Voice opportunities (print and digital) and additional ancillary events at the congress.

Cross-Functional Collaboration

• Partner with sales, customer marketing, insights, and external agencies to ensure consistent and effective brand messaging.
• Coordinate promotional plans and marketing events with internal and external stakeholders.

Market Research & Insights

• Leverage consumer and market insights to validate brand value propositions and inform strategic decisions.

Performance Monitoring

• Track and analyze key brand performance metrics, including sales performance, market share, and campaign effectiveness.
• Prepare performance reports and provide recommendations for continuous improvement.
• Monitor and manage brand budgets, forecasts, and expenses to ensure cost-effective marketing execution.

WHAT YOU'LL BRING TO ALCON:

• Bachelor's Degree or Equivalent years of directly related experience (or high school +10 yrs.; Assoc.+6 yrs.; M.S.+0 yrs.)
• The ability to fluently read, write, understand, and communicate in English
• 2 Years of Relevant Experience

PREFERRED SKILLS AND EXPERIENCE:

• Experience in brand marketing, preferably in consumer goods or healthcare.
• Strong analytical, organizational, and communication skills.
• Proficiency in Microsoft Office Suite; experience with Veeva PromoMats is a plus.
• Ability to thrive in a fast-paced, collaborative environment.

HOW YOU CAN THRIVE AT ALCON:

• See your career like never before with focused growth and development opportunities
• Join Alcon's mission to provide outstanding, innovative products and solutions to improve sight, improve lives, and grow your career!
• Alcon provides robust benefits package including health, life, retirement, flexible time off for exempt associates, PTO for hourly associates, and much more!

Alcon Careers

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ALCON IS AN EQUAL OPPORTUNITY EMPLOYER AND PARTICIPATES IN E-VERIFY

Alcon takes pride in maintaining an inclusive environment that values different perspectives and our policies are non-discriminatory in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status. Alcon is also committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please send an email to alcon.recruitment@alcon.comand let us know the nature of your request and your contact information.