Content Marketing Specialist

Tremco Construction Products Group (CPG), part of RPM International Inc., unites industry-leading building envelope solutions manufacturers, service providers and trusted brands-including Tremco, Nudura, Dryvit, Willseal, Weatherproofing Technologies, Inc. and Weatherproofing Technologies Canada-to deliver comprehensive, integrated building systems. With operations spanning North America, Europe, Asia-Pacific, India and Latin America, Tremco CPG has a global presence supported by regional businesses and distributors who understand local market needs for commercial, industrial and residential construction and restoration projects.

GENERAL PURPOSE OF THE JOB:

The Content Marketing Specialist assists in the development and curation of technical marketing content to ensure thought leadership, engage customers, drive leads and achieve Tremco CPG brands' business goals in the construction and architecture sectors. The Content Marketing Specialist must be a skilled writer with the ability to strike a balance between precise technical writing and creative storytelling to educate our target audiences about building science and our roofing, HVAC, structural framing, exterior facades, waterproofing and other building material solutions.

The Content Marketing Specialist must be able to produce written content that is accessible across online and print platforms and utilize digital measurement tools and platforms to evaluate content performance.

This is a hybrid role working out of the Houston office several days a week.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Works with the Content Marketing Manager to:
  • Develop the annual content marketing plan;
  • Establish metrics for measuring the performance of specific pieces of content as well as campaigns and the overall content program; and
  • Utilize data to adjust content strategy as needed.
• Collaborates with/interviews internal and external subject matter experts (For example, Product Line Management, Technical Services, Design Engineering, and Sales.) to draft and edit technical content pieces that engage key audiences, increase website traffic and ultimately drive leads. Content types include, but are not limited to, blog posts, white papers, articles, e-books, project profiles, presentations/webinars, and industry award submissions.
• Repurposes content in a variety of formats for different audiences and platform preferences. Examples include brainstorming how educational articles can be turned into short-form social media posts or converting a webinar into a blog article.
• Identifies appropriate topics for new content development through a variety of methods including collaborating with our SEO Specialist and Social Media Specialist, conducting online research, reading print and digital industry publications, attending trade shows, and monitoring competitor and industry association activities.
• Solicits content contributions from third parties, including architects, consultants, specifiers and contractors, to draft, edit and disseminate these works.
• Assists with internal communication projects as needed.
• Develops and coordinates cross-channel content campaigns in alignment with the Marcom Specialists and Digital Marketing team.
• Publishes content with related photos and videos to brand websites through our CMS system, Kentico.

EDUCATION REQUIREMENT:

Bachelor's degree in Marketing, Communications, Journalism, English or related field.

EXPERIENCE REQUIREMENT:

• 2-4 years' experience in copywriting, digital marketing, social media or content marketing where most of the time was spent writing and editing content for a technical audience.
• Experience in construction, architecture, building materials, or a related industry is preferred but not required.

CERTIFICATES, LICENSES, REGISTRATIONS:

Priority consideration will be given to candidates with relevant certifications such as HubSpot Content Marketing and Google Digital Marketing & E-commerce Certificates (preferred, not required)

OTHER SKILLS, ABILITIES, AND QUALIFICATIONS:

• Excellent writing and oral communication skills.
• Ability to understand technical subject matter and produce compelling content for technical audiences, including contractors, architects, consultants and engineers, in a range of lengths and formats for a variety of media platforms such as blog posts, emails, articles, videos and case studies.
• Creative flair and an eye for effective graphic design.
• Thorough understanding of the digital marketing space and a passion for learning and growing as new technologies emerge.
• Understanding of digital media including website layouts, display advertising, search engine optimization (SEO) and social media.
• Experience with digital media measurement tools and platforms to tie content marketing campaigns to lead acquisition.
• Ability to work under pressure and prioritize tasks in a high-volume work environment where guidelines and deadlines often change.
• Excellent organizational skills and ability to manage projects involving cross-functional teams.
• Experience with photo editing and graphic design software such as Canva or the Adobe Creative Suite (InDesign, PhotoShop, Illustrator) is preferred.
• May include travel up to 10%.
• Knowledge of building construction, architecture, material science and/or related fields is preferred.

PHYSICAL DEMANDS: Incumbent must be able to stand, walk, sit, use hands, reach, talk, hear, and lift up to 25 lbs.

BENEFITS AND COMPENSATION:

The salary range for applicants in this position generally ranges between $48,426 and 60,532. This range is an estimate, based on potential employee qualifications, operations, needs, and other considerations permitted by law.

The Company offers a variety of benefits to its employees, including but not limited to health insurance, paid holidays, paid time off, 401(k) Savings and Trust & Plan with company match, Company Pension Plan, Performance Based Bonus/Commission, and continuing education.

All qualified applicants will receive consideration for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.