New

Marketing Specialist

TEKsystems
$20.79 / hr
life insurance, sick time, 401(k), retirement plan
United States, Massachusetts, Boston
Oct 15, 2025
Description Our client is seeking a Lead Generation Specialist to join their Marketing team. The Marketing team impacts lead generation and new sales opportunities through our digital campaigns, trade shows and sales enablement materials. Day to day you will contact existing customers and prospects to understand their business needs and initiatives, speak with key decisions makers to determine new business opportunities, and refer sales-ready leads to sales employees. As a Lead Generation Specialist, you will partner cross-functionally to provide weekly reports to management on sales activity, meeting or exceeding productivity goals. You will be responsible for the execution of lead generating electronic marketing promotions to effectively engage targeted audiences. Use prospect databases and demand generation/marketing automation technology to achieve objectives. Apply deep understanding of company's products, the competitive industry and company posture in the marketplace in responses to inquiries. Direct qualified leads to sales team for appropriate follow-up and close. Create reports and performs analyses from outreach/response tracking vehicles including email, website response/inquiries, social media and direct messaging; may be responsible for tracking marketing contributed revenue. Analyze results of promotions and makes recommendations to refine efforts to better generate product demand. Responsibilities also include: Perform inbound and outbound lead generation through telephone and email communication .Research relationship history with identified targets to ensure customer is not actively engaged with a Territory Manager. Keep informed of industry trends, news, and events to assist in identifying new potential targets. Use all available resources to understand our full suite of products, services, and capabilities; develop call strategies focused on customer-driven value propositions .Qualify opportunities through discovery and use discretion to refer sales-ready leads to appropriate Territory Manager .Follow and assist in developing weekly plans to maximize and leverage phone time, including pre-call planning and developing customized scripts based on completed research for all market segments and prospect types. Establish close relationships with area-based sales teams. Qualifications: Perform inbound and outbound lead generation through telephone and email communication .Research relationship history with identified targets to ensure customer is not actively engaged with a Territory Manager .Keep informed of industry trends, news, and events to assist in identifying new potential targets.Use all available resources to understand our full suite of products, services, and capabilities; develop call strategies focused on customer-driven value propositions. Qualify opportunities through discovery and use discretion to refer sales-ready leads to appropriate Territory Manager .Follow and assist in developing weekly plans to maximize and leverage phone time, including pre-call planning and developing customized scripts based on completed research for all market segments and prospect types. Establish close relationships with area-based sales teams. Pay and Benefits* The pay range for this position is $20.79 - $20.79/hr. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following: * Medical, dental & vision * Critical Illness, Accident, and Hospital * 401(k) Retirement Plan - Pre-tax and Roth post-tax contributions available * Life Insurance (Voluntary Life & AD&D for the employee and dependents) * Short and long-term disability * Health Spending Account (HSA) * Transportation benefits * Employee Assistance Program * Time Off/Leave (PTO, Vacation or Sick Leave) Workplace Type This is a fully remote position. Application Deadline This position is anticipated to close on Oct 17, 2025. h4>About TEKsystems: We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company. The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law. About TEKsystems and TEKsystems Global Services We're a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We're a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. We're strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. We're building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com. The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.