Copywriter/ Copywriter Manager

BREAK GROUND ON A REWARDING CAREER WITH US!

Sekisui House US is the American branch of Sekisui House, a global leader in homebuilding with more than 60 years of experience and over 2.7 million homes built worldwide. As the parent company to Richmond American Homes, we are committed to creating residences that reflect and adapt to the evolving needs of today's homebuyers.

At Richmond American Homes, we foster a culture built on professionalism, teamwork, wellness, and work-life balance. If you're a results-driven professional with a passion for success, we invite you to build your career with us. Guided by Sekisui House's legacy of innovation and love of humanity, we dedicate ourselves to one vision: making home the happiest place in the world.

Position Summary

The Copy Manager plays a key role in shaping and managing the voice of our national home building brand at Sekisui House, US. This position is responsible for overseeing all written content across digital, print, and experiential platforms, ensuring consistency, clarity, and strategic alignment with the company's brand and customer journey. The ideal candidate is a strong leader, storyteller, and editor with a deep understanding of real estate marketing, lifestyle branding, and customer-centric communication.

Key Responsibilities

Content Strategy & Development

Collaborate with creative and marketing teams to craft cohesive brand stories that connect emotionally with audiences and reinforce brand values.
• Develop and maintain brand voice and messaging guidelines tailored to diverse homebuyer segments across the country.
• Partner with the Copy Director and Creative Director to mentor and inspire the creative team, fostering collaboration, growth, and brand-aligned storytelling.
• Write, edit, and review copy for a wide range of channels, including:
• Website and community pages
• Email marketing campaigns
• Social media content
• Digital and print advertising
• Brochures, signage, and sales collateral
• Floor plan and feature descriptions
• Internal communications and executive messaging

Team & Project Management

• Help lead and manage a team of copywriters.
• Assign writing tasks and ensure deadlines are met across multiple departments and projects.
• Oversee quality control, ensuring all content is clear, compelling, grammatically correct, and on-brand.

Collaboration & Cross-Functional Support

• Partner with marketing, design, sales, and product development teams to create strategic, customer-focused messaging.
• Translate complex homebuilding concepts and technical information into easy-to-understand, engaging content.
• Support major campaign launches, new community openings, and seasonal initiatives with tailored messaging.

Optimization & Innovation

• Collaborate with SEO and digital teams to optimize web content for search engines and user experience.
• Continuously improve content effectiveness by leveraging performance data, customer feedback, and market trends.
• Bring fresh storytelling ideas that differentiate the brand in a competitive housing market.

Requirements

• Bachelor's degree in English, Communications, Journalism, Marketing, or related field.
• 5+ years of professional copywriting experience, with at least 2 years in a leadership or editorial role.
• Portfolio of work demonstrating clear, effective, brand-aligned copy across multiple platforms.
• Strong understanding of residential real estate, homebuilding, or lifestyle branding preferred.
• Exceptional grammar, writing, editing, and proofreading skills.
• Proficiency with content management systems (CMS), Google Workspace, and project management tools like Asana, Monday.com, or similar.

Compensation

• Base Salary: $85,000 - $105,000
• FLSA Status: Non-Exempt
• Bonus Type: Quarterly Production

Benefits & Perks!

While we value hard work, we also recognize the importance of having fun! Our employees enjoy a collaborative environment where they can freely bounce ideas off one another and participate in exciting teambuilding activities and outings, like trips to the ballpark, holiday celebrations, regular office socials and much more.

• Positive, collaborative team culture
• Competitive compensation structure
• Comprehensive benefits package includes: Medical, Dental, Vision, HSA/FSA accounts, 401K, Life Insurance, Short Term Disability, Long Term Disability, and EAP
• Time Off benefits include: Vacation, Sick, Holiday, Bereavement, Jury Duty, FMLA, and Military leave
• Discounted pet insurance
• Home purchase discounts & more!

*All benefits are subject to qualification and hire dates. Not all benefits apply to commissioned sales people.

If you are ready for more than a job and seek a career with one of the most respected organizations in a top industry then we want to hear from you. Please also visit our website at www.richmondamerican.com for more information.

Sekisui House U.S. / Richmond American Homes is an Equal Opportunity Employer.