Manager, Digital Marketing

• Performs a key role in developing digital strategy and facilitating omnichannel marketing activation for the US commercial business.
• Engage collaboratively with marketing teams to optimize digital campaigns and establish key performance indicators to help assess success and determine opportunities for enhancements.
• Project management responsibilities in the development of new websites, product microsites,
  and portals.
• Collaborate with business owners to ensure optimal product content and SEO resides on US website pages.
• Manage large projects with cross-functional teams, through a structured engagement to achieve business objectives.
• Strong comfort level with data aggregation within a regulated industry.
• Assist in the development and analytics of Omnichannel Marketing strategies for new markets (i.e., BioPharma, brand, consumer-facing).
• Using Salesforce, Veeva, Pardot, etc. to develop creative solutions and enhance customer engagement.
• Proficient in reading data, Google Analytics, SEMRush, Lookerstudio, and other back-end tools to support digital communication and metrics.
• Collaborate with key stakeholders from IT, Marketing, Operations, and Data Analytics teams to develop system alerts and data sharing.
• Partner with Sales team to refine the lead qualification process, ensuring alignment that leads to sales adoption and follow through.
• Work with Marketing teams and agencies to support digital advertising, including retargeting campaigns and high performing ad placements.
• Collaborate with agencies and/or vendors, as necessary, to deliver comprehensive program evaluations and recommendations.
• Keep Marketing teams updated on digital trends and their practical business benefits
• Completes all training requirements, including all department-specific, compliance training, etc.
• Participates in any and all reasonable work activities as assigned by management.
• All employees are responsible for ensuring the compliance to company documents, programs and activities related to the Health, Safety, Environment, Energy, and Quality Management Systems, as per your roles and responsibilities.

• Bachelor's degree (focus in Marketing, Communication, Advertising, or digital applications preferred)
• 5+ years related experience in digital marketing analytics with a focus on campaign management.
• Experience working in a highly regulated industry (i.e., pharmaceuticals, finance, insurance, banking) is preferred.
• Experience collaborating with digital marketing to establish user requirements
• Strong analytical skills in Digital Marketing, Ecommerce & digital optimization.
• Solid interpersonal and effective communication skills (verbal and written) with internal stakeholders and outside agencies, partners, and vendors.
• Proficient with Microsoft Office (Excel, Word, PowerPoint, Outlook), and other database/ERP concepts (i.e., SAP, Salesforce.com); advance experience in Google Platforms and Adobe Experience Manager
• Able to manage and prioritize multiple complex projects with demonstrated time management skills.
  Excellent organizational skills accompanied with strong project management, and planning skills.
• Must possess strong analytical skills with attention to detail and accuracy.
• Demonstrated ability to prioritize and execute tasks in a fast-paced dynamic environment.
• Ability to collaborate effectively with all employees and external business contacts while conveying a positive, service-oriented attitude.
• Highest level of integrity and good judgment, with the ability to effectively deal with highly sensitive, confidential information.
• Ability to maintain complete confidentiality and discretion in business relationships and exercise sound business judgment.
• Ability to work flexible hours and weekends to meet business/customer needs.

We offer an excellent salary and benefits package including medical, dental and vision coverage, as well as life insurance, disability,401K with company contribution, andwellness program.

Fresenius Kabi is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, citizenship, immigration status, disabilities, or protected veteran status.