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About the Role
We are seeking a highly skilled and strategic Sr Strategic Marketing Manager to join the Myriad Genetics Marketing Team. This Product Marketing Strategy and Launch Excellence leader will own marketing strategy for the Prolaris Cancer Prognostic Test, followed by similar work managing strategy for and launching other products across the Oncology portfolio. This is a senior individual contributor role, responsible for driving the end-to-end commercialization of key Prolaris initiatives - from pre-launch planning through post-launch optimization - and ensuring that Myriad remains a market leader in this space. Key Success Measures
- On-time, on-budget delivery of multiple high-priority Prolaris launch programs.
- Measurable improvements in market adoption, revenue growth, and market share linked to launch initiatives.
- Strong, proactive cross-functional alignment and engagement.
- Demonstrated ability to set and maintain new benchmarks for launch excellence within the organization
You will have direct responsibility for defining launch strategies, securing cross-functional alignment, managing execution to the highest standard, and delivering measurable business impact. In this role, you will report directly to the Sr. Manager, Oncology Portfolio Marketing and partner closely with cross-functional teams - including sales, product, medical affairs, market access, operations, and R&D - to ensure organizational readiness and commercial success. You will also collaborate with the Marketing Manager - Prolaris, who will contribute brand and market expertise, to ensure all launches remain aligned with ongoing market strategy. While partnership is key, you will operate with autonomy, senior-level accountability, and a mandate to elevate launch excellence beyond current standards. This role is designed for an experienced product marketer or program leader with marketing experience who thrives on owning large-scale initiatives, navigating complex stakeholder environments, and translating strategic objectives into sustained commercial success. Key Responsibilities Strategic Program Ownership
- Lead the planning, development, and execution of multiple strategic launch initiatives for the Prolaris product line, with full accountability for timelines, deliverables, budgets, and outcomes.
- Define and approve launch strategies, KPIs, and post-launch measurement frameworks to ensure tangible business impact.
- Proactively identify growth opportunities, competitive threats, and market trends, and translate these into actionable strategic plans.
- Provide executive-level updates on launch readiness, market conditions, and performance metrics.
Cross-Functional Leadership & Influence
- Serve as the primary leadership point for urologist and radiation oncologist targeted launches, ensuring all functions are aligned to a unified vision.
- Direct and motivate cross-functional teams, driving accountability and ensuring milestones are met without delays.
- Influence senior stakeholders to secure resources, remove barriers, and optimize decision-making.
- Establish governance processes for launch readiness, risk management, and contingency planning.
Market & Competitive Insight Integration
- Leverage advanced market research, competitive intelligence, and customer insights to refine and differentiate launch strategies.
- Collaborate with the Marketing Manager - Prolaris to ensure alignment with brand positioning and ongoing market priorities.
- Anticipate competitive responses and design preemptive counterstrategies.
Content Development & Enablement
- Oversee the development of high-quality launch assets, including targeted sales enablement tools, customer-facing campaigns, and educational resources.
- Ensure messaging is consistent, compelling, and tailored to priority audiences and aligns with on-market position and messaging
- Lead sales training and engagement activities to ensure full commercial readiness at launch.
Performance Tracking & Continuous Improvement
- Monitor and analyze launch performance against defined KPIs, including adoption, market share, and revenue growth.
- Lead post-launch reviews to extract insights, codify best practices, and continuously improve the organization's launch playbook.
- Drive the adoption of new processes and tools to increase launch efficiency and effectiveness across the oncology portfolio.
Qualifications
- Bachelor's degree in marketing, life sciences, business, or related field or equivalent experience in Marketing required; advanced degree preferred
- 8+ years of marketing experience with 5+ years of B2B clinical product marketing preferred
- Clinical knowledge or understanding of oncology or urology with marketing product launch in these therapeutic areas preferred
- Experience marketing a prostate cancer product preferred
- Experience marketing and launching multiple products in oncology space preferred
- Product upstream marketing experience for an HCP / patient-facing physician audience in biotech, medical device, or similar industry required
- Must have experience:
- launching and supporting existing products
- owning and driving product and product portfolio marketing strategy and tactics
- creating clinical marketing content
- managing agency relationships, priorities, and budgets
- Product launch experience:
- Experience marketing and launching new products in Urology and/or Oncology clinical area(s), targeting urologists, medical oncologists, or radiation oncologists.
- Proven track record of independently leading complex product launches from strategy to execution, ideally in a regulated environment.
- Experience leading cross-functional teams
- Experience in executive presentation including value proposition and business case development
- Demonstrated ability to create and implement strategic marketing plans that deliver measurable business results.
- Advanced business acumen with the ability to synthesize complex scientific and clinical data into clear commercial direction.
- Strong stakeholder management and influencing skills, with the ability to align cross-functional teams at all levels.
- Exceptional organizational, communication, and project management skills.
- 15-20% travel
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Myriad Genetics
Aug 21, 2025