Director, Brand Strategy and Program Management

Vantive is a vital organ therapy company on a mission to extend lives and expand possibilities for patients and care teams everywhere. For 70 years, our team has driven meaningful innovations in kidney care. As we build on our legacy, we are deepening our commitment to elevating the dialysis experience through digital solutions and advanced services, while looking beyond kidney care and investing in transforming vital organ therapies. Greater flexibility and efficiency in therapy administration for care teams, and longer, fuller lives for patients- that is what Vantive aspires to deliver.

We believe Vantive will not only build our leadership in the kidney care space, it will also offer meaningful work to those who join us. At Vantive, you will become part of a community of people who are focused, courageous and don't settle for the mediocre. Each of us is driven to help improve patients' lives worldwide. Join us in advancing our mission to extend lives and expand possibilities.

We are building a new Global Strategic Marketing function from the ground up-one that brings clarity, alignment, and innovation to how we approach marketing across all regions and product lines. Reporting directly to the Vice President of Global Strategic Marketing, the Director, Brand Strategy and Program Management will be a critical early team member, helping to shape the vision, structure, and execution of this transformation.

This is not a typical marketing role. It sits at the intersection of strategy, operations, analytics, and organizational change. The ideal candidate will bring strong brand and program management experience, strategic thinking, and the ability to work fluidly across functions and geographies.

Critical Responsibilities

• Brand Strategy:
  • Develop comprehensive medium- and long-term brand strategies for Vantive, encompassing both internal and external initiatives to ensure strong brand recognition and trust among all stakeholders.
  • Manage Global Ad campaign creative decisions, project management, regional marketing team coordination and AdProm review
  • Develop and maintain strong relationships with teams across Vantive, including marketing, IT, legal and regulatory and to ensure alignment with digital strategy and privacy standards.

• Brand Management:
  • Establish, monitor, and report key performance indicators to evaluate the effectiveness and reach of Vantive's brand awareness initiatives.
  • Align in-house design services, including project management and design agency oversight, to identify opportunities for value capture
  • Coordinate the maintenance of brand guidelines to ensure alignment with the latest strategic messaging. Overseeing brand compliance on a global scale, including providing continuous education for all stakeholders and coordinating with local brand representatives to ensure necessary brand translations.
  • Managing the brand inbox and responding to ongoing ad hoc inquiries and requests related to brand compliance checks, templates, and labeling guidance. Identifying needs or gaps in current templates, materials, and guidelines, and collaborating with design partners to update, replace, or create new materials as required.
  • Creation of core internal brand collateral for pan Vantive usage - One-pager and core slides in process updates. Maintaining and refreshing Branding Hub and updating materials as needed. Collaborate with facilities managers to coordinate Wall art templates & Culture graphic and visuals for office, manufacturing walls and presentations

• Program Lead - Assess & Analyze:
  • Conduct a current-state assessment of marketing practices and capabilities across global regions and business units-from upstream strategy to downstream execution. Translate findings into insights and identify areas of opportunity.

• Program Development:
  • Partner with the VP to define the roadmap for building a globally consistent marketing framework. Identify key workstreams and develop clear plans for execution.

• Capability Development & Mentorship:
  • Identify capability gaps across the global marketing organization and lead initiatives to develop talent, tools, and training. Serve as a mentor to regional and business unit marketers, reinforcing a culture of excellence and continuous improvement.

• Cross-Functional Leadership:
  • Act as a connector and facilitator across global marketing, regional teams, commercial, medical, R&D, and other key functions. Drive alignment, solicit input, and ensure stakeholder engagement.

• Change Management:
  • Support the design and implementation of transformational initiatives that enhance efficiency, consistency, and strategic impact across the marketing organization.

• Operational Backbone:
  • Build and manage the foundational operating rhythm of the new global marketing function-including governance, reporting, and communications infrastructure.

• Scalability & Growth:
  • Help define future roles and capabilities as the team scales, laying the groundwork for a high-performing global function.

• Innovation Enablement:
  • Introduce and pilot new marketing technologies, frameworks, or operating models that accelerate innovation and improve agility in campaign execution and market responsiveness.

Key Experiences, Attributes & Education

• Strong creative and design talent, including creating and evolving brand system that is used by many different employees within the company.

• Effectively manages relationships with internal stakeholders, including those who are outside of direct team. Proven ability to collaborate with internal stakeholders and develop strong relationships to ensure success. Ability to manage conflicting viewpoints and help move the team to resolution.

• Highly motivated, with ability to make decisions independently.Detail-oriented with strong critical thinking and problem-solving skills. Passion for building and shaping something new with global impact.
• Flexible and agile, with the ability to quickly change course when need arises.Skilled at navigating ambiguity and building structure from the ground up.

• 10+ years of experience in program or project management, strategic marketing, or transformation roles, ideally within healthcare, life sciences, or a similarly complex industry. Bachelor's degree required in marketing, advertising or transferable area.

• Strong analytical mindset-comfortable diving into data, synthesizing insights, and telling the story.
• 35-40% travel, including international, required.

We understand compensation is an important factor as you consider the next step in your career. At Vantive, we are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices. The estimated base salary for this position is $184,000 to $253,000 annually. The estimated range is meant to reflect an anticipated salary range for the position. We may pay more or less than the anticipated range based upon market data and other factors, all of which are subject to change. Individual pay is based upon location, skills and expertise, experience, and other relevant factors. This position is also eligible for a discretionary bonus, and long-term incentive. For questions about this, our pay philosophy, and available benefits, please speak to the recruiter if you decide to apply and are selected for an interview.

US Benefits at Vantive

This is where your well-being matters. Vantive offers comprehensive compensation and benefits packages for eligible roles. Our health and well-being benefits include medical, dental and vision coverage that start on day one, as well as insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance. Financial and retirement benefits include the Aon Pooled Employer Plan ("Aon PEP"), Vantive's 401(k) retirement savings plan, to help you prepare for your future. The Aon PEP is designed to help improve retirement outcomes by providing retirement resources more efficiently. The plan offers a robust set of investment options, financial education, and a suite of resources to support your retirement goals.

We also offer Flexible Spending Accounts, educational assistance programs, and time-off benefits such as paid holidays, paid time off ranging from 20 to 35 days based on length of service, family and medical leaves of absence, and paid parental leave. Additional benefits include commuting benefits, the Employee Discount Program, the Employee Assistance Program (EAP), and childcare benefits. Join us and enjoy the competitive compensation and benefits we offer to our employees.For additional information regarding Vantive's US Benefits, please speak with your recruiter or visit our Benefits site: Benefits | Vantive

Equal Employment Opportunity

Vantive is an equal opportunity employer. Vantive evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.

Know Your Rights: Workplace Discrimination is Illegal

Reasonable Accommodation

Vantive is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information. Form Link

Recruitment Fraud Notice

Vantive has discovered incidents of employment scams, where fraudulent parties pose as Vantive employees, recruiters, or other agents, and engage with online job seekers in an attempt to steal personal and/or financial information. To learn how you can protect yourself, review our Recruitment Fraud Notice.