Brand Marketing Manager

Requisition ID:897918
Store #:991418 Brand Mgmt - NY PW
Position:Full-Time
Total Rewards:Benefits/Incentive Information

If you've worn a pair of glasses, we've already met.

We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions, iconic brands that consumers love such as Ray-Ban, Oakley, Persol and Oliver Peoples, as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences such as Sunglass Hut, LensCrafters, and Target Optical, and leading e-commerce platforms.

With a unique global network of commercial subsidiaries and independent distributors across major markets, our customers are offered a strong portfolio of the most popular lens, frames, instruments and equipment brands that can serve every sector of the market. The Professional Solutions team works with our customers one-on-one, developing professional relationships based on trust and care.

Join our global community of over 200,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry. Discover more by following us on LinkedIn!

GENERAL FUNCTION

Brand Business Manager is responsible for developing and implementing effective business and marketing plans to enhance the Brand/s and drive growth in the market. Act as the Local Market leader in maximizing & executing the Global brand's strategic choices, marketplace positioning, communication plans across all channels (including Department Stores, Ecommerce, National & Regional Accounts, and Independent wholesale customers) and accounts within the Market.

MAJOR DUTIES AND RESPONSIBILITIES

BRAND BUSINESS MANAGEMENT

Brand Sales Forecasting & Monitoring

• Setting, monitoring and reviewing Annual brand targets
• Lead monthly forecast review by brand & Identify gaps & opportunities
• Develop plans to ensure that top line sales goals and bottom line profit goals are met

Business Analysis

• Lead brand business updates to Sr. Management
• Investigate brand & competitive trends/results and identify commercial opportunities, sustainable strategies & actionable plans to improve sales & grow market share
• Partner with cross functional teams (Both Local & Global) to ensure effective business delivery for the brands

Distribution Management

• Partner with local sales team to develop distribution strategies by Channel of Trade in line with global strategies
• Identify opportunities to grow door productivity, develop and customize global tools to help with customer sell in
• Segment distribution to develop customized commercial programs that maximize ROI & brand visibility

License Management

• Partner with corporate teams to provide required business reporting (sales, distribution, visibility projects, etc.)
• Advocate for local market needs by analyzing market environment, competition and brand trends and sharing recommendations globally
• Partner with local license contacts on top cross-category customer executions

BRAND COMMERCIAL PLAN DEVELOPMENT & MANAGEMENT

Maximize Global Brand/Corporate Strategies & Initiatives in the local market

• Develop & execute sell out initiatives that drive visibility, assortment, training & merchandising programs at top customers
• Develop & lead training for local sales teams that share marketing initiatives & new product releases

Focus on achievement of short and long-term objectives

• Create and maintain brand marketing calendar & marketing budget for the local market, including: Trade Marketing by Channel/Account, Global Media Plans, Training, Promotional/Commercial Plans
• Point-person for implementing and executing commercial/marketing initiatives for the Brand/s

TRADE MARKETING

• Drive Trade Marketing strategy by COT and brand visibility in the market
• Manage Marketing budget and split by COT/accounts
• Collect trade spend activities
• Monitor sell in/sell out activities in coordination with Sales and Trade Marketing teams

PRODUCT MANAGEMENT

• Monitor collection performance by COT and provide feedback to Corporate Line Planners
• Partner with Product Manager on assortment management

BASIC QUALIFICATIONS

• Bachelor's degree required
• 5-7 years of experience
• Strong analytical and computer skills: Excel, Word, PowerPoint
• Excellent verbal and written communication skills
• Strong Interpersonal and influencing skills

Pay Range: 105,281.60-159,390.00

Employee pay is determined by multiple factors, including geography, experience, qualifications, skills and local minimum wage requirements. In addition, you may also be offered a competitive bonus and/or commission plan, which complements a first-class total rewards package. Benefits may include health care, retirement savings, paid time off/vacation, and various employee discounts.

EssilorLuxottica complies with all applicable laws related to the application and hiring process. If you would like to provide feedback regarding an active job posting, or if you are an individual with a disability who would like to request a reasonable accommodation, please call the EssilorLuxottica SpeakUp Hotline at 844-303-0229 (be sure to provide your name, job id number, and contact information so that we may follow up in a timely manner) or email HRCompliance@luxotticaretail.com.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law. Native Americans in the US receive preference in accordance with Tribal Law.