Manager, Integrated Media

Your Opportunity as the Integrated Media Manager

Take your integrated media planning skills to the next level by leading full funnel strategy, supporting one of our iconic brands.

Location: Orrville, Corporate Offices

Work Arrangements: Hybrid - onsite a minimum of 9 days a month during core weeks as determined by the Company; maybe more as business need requires

In this role you will:

Lead media strategy, planning, and measurement

• Lead media planning and buying activities for specified brands. Inclusive of full funnel strategy - planning, execution, measurement, and budget management.

• Deliver cross channel, strategic integrated media plans inclusive of all potential media channels.

• Develop consumer-centric media plans that deliver on brand objectives, are inclusive of prior media performance and are measurable and optimizable.

• Collaborates with Customer Marketing & Brand Experience teams to ensure the media, creative, and customer strategies are cohesive and aligned.

• Lead annual video upfront buys.

• Partner with Integrated Media Collective team and agency partners for preferred vendor strategy.

• Monitor competitive media spend and identify relevant action plans to maintain our leading brands.

• Partnering with the agency and appropriate internal teams, manage the full evaluation and interpretation of media performance and apply learnings to maximize results.

• Champion media innovation and provide thought leadership through new ways of reaching/engaging consumers, targeting, data and measurement.

• Stay abreast of changes in the media landscape and champion necessary changes to ensure category leading media plans are delivered.

• Provide visibility and insights on media on a regular and ad-hoc basis based on business need.

• Ensure all programming has clear KPIs and targeting strategy.

Collaborate with agency and partners

• Partner across the internal & agency teams to ensure effective execution of tactics.

• Develop and nurture collaborative relationships that are rooted in trust and communication.

• Direct the agency for flawless activation

• Interacts with key media partners and supports execution of contracts

• Supports collaborative and productive ways of working with partners (internal and external)

• Partner closely with cross functional teams to implement best practices and standards.

• Budget management that enables spending to zero, system requirements, reporting expectations and meets the needs of Budget Managers

• Supports planning processes across customer and marketing key activities

The Right Place for You

We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together. Our culture is rooted in our Basic Beliefs, and we believe in supporting every employee by meeting their physical, emotional, and financial needs.

What we are looking for:

Minimum Requirements:

• Bachelor's degree

• At least 5 years of experience in media planning and strategy, including:

  • Planning online video, social, & display across National and Retail Media network partners

  • Utilizing results from marketing mix and media attributed brand and/or sales lift studies to optimize plans

• Demonstrated experience translating brand vision & objectives into media support plans

• Track record that demonstrates a drive for results and an ability tobuild relationships while positively influencing cross-functional partners

Additional skills and experience that we think would make someone successful in this role:

• Excellent media acumen with strong analytics skills.

• Flawless project management and ability to prioritize multiple demands.

• Relationship-builder with internal and external stakeholders.

• Understanding of media ecosystems and how to ladder to brand strategies.

Learn more about working at Smucker:

• Helping our Employees Thrive

• Delivering on Our Purpose

• Our Continued Commitment to Ensuring a Workplace for All

Follow us on LinkedIn

#LI-JW1

#LI-Hybrid