Senior Analyst, Global Consumer Insights & Analytics

Who We Are:

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.

JOB MISSION:

The Senior Analyst, Global Consumer Insights & Analytics will work closely with Global Business Unit teams to embed consumer insights into our product creation and Go-To-Market (GTM) processes. This role will lead seasonal product testing research with consumers for key products across Lifestyle, Running, Kids, Field of Play, and Apparel categories. This process will directly influence product line decisions each season, delivering assortments to the market that maximize consumer reach and profitability.

The Senior Analyst, Global Consumer Insights & Analytics will also lead global quantitative and qualitative primary research related to consumers' purchase journey, unmet needs, brand perceptions, and more. This market research will be delivered at key GTM milestones to help optimize product architecture strategy for the target consumer across categories. The Senior Analyst, Global Consumer Insights & Analytics will at times also collaborate on primary and secondary research related to Merchandising, Marketing, DTC, and Consumer Experience.

MAJOR ACCOUNTABILITIES:

• Collaborate with product creation teams to define business objectives for consumer research for key footwear and apparel models.

• End-to-end execution of product testing to understand what resonates with the target consumer, sharpening our product line and ability to sell-in to retailers and sell-through to consumers.

• Lead qualitative and quantitative primary market research to uncover latent consumer needs and contribute to cross-functional strategies to meet these needs.

• Lead data-driven analysis, reporting, and communication of product industry trends, making recommendations for how New Balance should address them.

• Present insights from the above workstreams to product category leaders and other cross-functional stakeholders.

REQUIREMENTS FOR SUCCESS:

• 4+ years of professional experience in Market Research and/or Consumer Insights

• Expertise in leading consumer data-driven analyses and consumer insights into actionable business recommendations via compelling storytelling

• Expertise with hands-on survey writing, programming, and data analysis

• Foundational statistical knowledge for analyzing quantitative data

• Experience with qualitative consumer research techniques, such as focus groups, in-depth interviews, and/or shopalongs

• A collaborative mindset and working style

• Passion for athletic footwear/apparel industry and the New Balance brand

• Proficiency working with Microsoft Office Suite required

• Undergraduate degree, preferably in Business Analytics, Economics, Marketing, Statistics, Market Research, Mathematics, or a related field

• Experience preferred, but not required: Brand-side consumer insights or market research experience in the apparel, footwear, and/or athletics industry. Experience using the following software/methodologies: MakerSights, Circana, Qualtrics, online research communities

Regular Associate Benefits

Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks - opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs - that encourage our associates to grow personally as they develop professionally. You'll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword - it's part of our culture.

Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount.

Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.

Flexible Work Schedule

For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced "Work from Anywhere" (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility.

Equal Opportunity Employer

New Balance provides equal opportunities for all current and prospective associates to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran, or any other protected status.