Specialist, Digital Media (Onsite, Columbia, South Carolina)

BlueCross BlueShield of South Carolina
life insurance, paid time off, tuition assistance, 401(k)
United States, South Carolina, Columbia
Jun 10, 2025
Summary Responsible for supporting the development and maintenance of a digital media strategy. Responsible for leading digital marketing efforts, coordination of marketing campaigns, content management, monitoring traffic and responding to feedback. Various digital properties include websites, apps, email, SMS and digital experience content. Preferred working knowledge of Adobe Experience Manger, WordPress, Google Ads and digital advertising fundamentals. Description Location:* This position is full-time (40-hours/week) Monday-Friday in a typical office environment. You will work an 8-hour shift scheduled during our normal business hours of 8:00AM-5:00PM. It may be necessary, given the business need to work occasional overtime. You may be required to travel between buildings. This role is located at 4101 Percival Road, Columbia, SC 29229. What You Will Do: Coordinates with business partners on the creation and development of digital content. Writes, edits and reviews content while ensuring established contact standards are met. Ensures that the digital media provides up-to-date and comprehensive product/service information that is easily available to existing and potential customers. Regularly manages an audit process across digital properties. Designs digital media campaigns aligned with business goals. Assesses engagement needs/problems, identify opportunities and implement business development strategies. Assists in coordination and orchestration of multi-channel campaigns. Evaluates competitiveness in the market. Makes recommendations for improvements based on research, analysis and best practices. Analyzes feedback and problems through digital properties. Collaborates with information systems and line of business representatives on critical issues and assists in problem resolution. Documents project and strategy improvement opportunities. Manages end-to-end digital projects. Collaborates with information systems and line of business representatives to align projects with business goals. To Qualify for This Position, You Will Need: Required Education: Bachelors in a job-related field Degree Equivalency: 4 years job related work experience or Associate's and 2 years job related work experience Required Work Experience: 2 years of experience in digital marketing, internet/intranet website design or maintenance or social media strategy, including related business writing experience in a creative environment. Skills and Abilities: Intermediate knowledge of internet/intranet technologies and website content design. Good business writing, editing, time management, organizational, and multi-tasking skills. Strong analytical and communication skills. Software and Other Tools: Microsoft Office. What we Prefer you to have: Skills and Abilities: Web design knowledge. Software and Other Tools: Adobe Experience Manager, Adobe Creative Suite, WordPress, Google Ads and digital advertising fundamentals. Work Environment: Typical office environment. What We can Do for You: We offer our employees great benefits and rewards. You will be eligible to participate in the benefits the first of the month following 28 days of employment. Subsidized health plans, dental and vision coverage 401K retirement savings plan with company match Life Insurance Paid Time Off (PTO) On-site cafeterias and fitness centers in major locations Wellness program and healthy lifestyle premium discount Tuition assistance Service recognition Employee Assistance Discounts to movies, theaters, zoos, theme parks and more What to Expect Next: After submitting your application, our recruiting team members will review your resume to ensure your meet the qualifications. This may include a brief telephone interview or email communication with our recruiter to verify resume specifics and salary requirements. If the qualifications required proof of semester hours, please attach your transcript to your application. Equal Employment Opportunity Statement BlueCross BlueShield of South Carolina and our subsidiary companies maintain a continuing policy of nondiscrimination in employment to promote employment opportunities for persons regardless of age, race, color, national origin, sex, religion, veteran status, disability, weight, sexual orientation, gender identity, genetic information or any other legally protected status. Additionally, as a federal contractor, the company maintains affirmative action programs to promote employment opportunities for individuals with disabilitiesand protected veterans. It is our policy to provide equal opportunities in all phases of the employment process and to comply with applicable federal, state and local laws and regulations. We are committed to working with and providing reasonable accommodations to individuals with disabilities, pregnant individuals, individuals with pregnancy-related conditions, and individuals needing accommodations for sincerely held religious beliefs, provided that those accommodations do not impose an undue hardship on the Company. If you need special assistance or an accommodation while seeking employment, please email mycareer.help@bcbssc.comor call 800-288-2227, ext. 47480 with the nature of your request. We will make a determination regarding your request for reasonable accommodation on a case-by-case basis. We participate in E-Verify and comply with the Pay Transparency Nondiscrimination Provision. We are an Equal Opportunity Employer. Here's moreinformation. Some states have required notifications. 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