Digital Marketing Strategist

Location

US-MA-New Bedford

ID

2025-41336

Community Focused. Care Driven.

Join Southcoast Health, where your future is as promising as the care we provide. Our commitment to each other, our patients, and our community is more than a mission - it's our way of life, and you'll be at the heart of it.

Southcoast Health is a not-for-profit, charitable, health system with multiple hospitals, clinics and facilities throughout Southeastern Massachusetts and Rhode Island.

Nestled in local communities, Southcoast Health provides inclusive, ethical workplaces where our highly skilled caregivers offer world-class, comprehensive healthcare close to home.

Find out for yourself why Southcoast Health has been voted 'Best Place to Work' for 7 years in a row!

We are searching for a talented Digital Marketing Strategist

A career at Southcoast Health offers you:

A culture of well-being that embraces, respects, and celebrates the rich diversity of one another and the communities we serve

• Competitive pay and comprehensive benefits package

• Generous Earned Time Off Package**

• Employee Wellbeing Program

• 403B Retirement Plan with company match

• Tuition assistance / Federal Loan Forgiveness programs

• Professional growth opportunities and customized leadership training

**Available to regular status employees who are scheduled to work a minimum of 24 hours.

Southcoast Health is an Equal Opportunity Employer.

The Digital Marketing Strategist is responsible for developing planning, implementing, management and oversight of the strategy and success of digital marketing programs including, but not limited to: content creation, search engine marketing (SEO, SEM, keyword campaigns), CRM methods, external website, internal employee intranet, AI content management and strategic updates, digital advertising and paid social media campaigns. The Digital Marketing Strategist will work collaboratively with Marketing & Communications team and Digital Health Services to design, develop and maintain the intranet and internet sites for the future creating a customized user experience. Successful candidate is a self-motivated problem solver and has an outstanding ability to think creatively and strategically, must have excellent interpersonal, communication, collaboration, project management and leadership skills; pays attention to detail and can effectively multi-task in a deadline driven environment; possesses excellent analytical, organizational, project management and time management skills. Proficiency in the use of various software applications is required.

• Bachelors degree in Marketing, Communications, Information Technology or related field is preferred, or combination of related education combined with significant directly related experience.
• Successful candidate must demonstrate high character, strategic thinking and excellent interpersonal, communication, collaboration and leadership skills.
• Proficient knowledge and experience with Digital Marketing strategies and tactics including but not limited to Email marketing, paid search, and social media marketing as well as working knowledge of ServiceNow, WordPress, website development or management, and CRM technology.
• Knowledge of MS Dynamics and Epic Cheers is strongly preferred, and ability to gain expertise in the use of various software applications is required.
• Current knowledge of best practices for UI/UX and consumer engagement for various platforms and audiences required.
• 5 years of digital marketing experience in a related position preferred.
• Must be fully vaccinated against seasonal Influenza and the COVID 19 virus or to be exempt from the requirement for medical or personal reasons by signing a statement certifying you are choosing to be exempt from vaccination once hired

Compensation: Pay rate will be determined based on level of experience.

USD $67,766.40 - USD $114,004.80 /Yr.

May include Weekend, after hours events on an as needed basis