Customer Marketing, Event Support Lead

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About Salesforce

We're Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too - driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good - you've come to the right place.

Overview of the Role
At Salesforce, we put customers first and strive to spotlight their success. We believe in the power of storytelling to inspire and educate, and we're on the lookout for a passionate individual who can bring customer success stories to life. Join us and be a part of a dynamic team that showcases the transformative use of Salesforce technology.

We are seeking an experienced and dynamic Manager of Customer Marketing Activation, Events support lead to join our team. In this role, you'll be responsible for working cross-functionally to market our compelling customer stories across various channels. You will highlight our customers' success through multiple platforms such as social media, brand campaigns,, public relations (PR), and press releases working closely with customers with a primary focus on events. This is a unique opportunity to showcase the transformative impact of Salesforce solutions on businesses and their customers worldwide.

Responsibilities

* Event-Centric Storytelling

• Partner with events, marketing teams and account teams to shape powerful customer story moments for Tier 1 events and 3rd party events (such as Dreamforce, World Tours, Company Kickoff, NRF).
• Ensure stories are tailored to the right stage, audience, and format-from keynotes and panels to videos and customer experiences.

* Customer Engagement:

• Potential to pitch and secure in partnership with Account Owners leading customer brands to participate in multi-channel co-marketing campaigns to reinforce their market leadership and how Salesforce played a role.

* Strategic Collaboration:

• Work closely with internal stakeholders to make customer story recommendations for activations that align with broader business goals and resonate across various platforms and audiences.
• Develop strong partnerships with key stakeholders and executive sponsors across Marketing, Product, and Sales to ensure alignment.

* Adaptability & Problem Solving:

• Thrive in a fast-paced, dynamic environment - navigating shifting priorities, handling objections with finesse, and finding creative, win-win solutions that meet both customer and business needs.
• Be proactive in managing timelines, navigating approvals, and adapting plans to deliver results.

* Cross-Functional Orchestration:

• Serve as the connective tissue between customers, Sales, Marketing, Product, and Executive leadership.
• Collaborate closely with internal stakeholders to identify, pitch, and activate customer stories in ways that align with Salesforce's strategic priorities and deliver mutual value.

Preferred Qualifications:

• 5+ years of experience in marketing, with a focus on customer advocacy, brand management, or event management
• Proven ability to work collaboratively with cross-functional teams and build strong relationships with customers and stakeholders
• Strong storytelling skills with the ability to create compelling narratives that resonate with diverse audiences
• Proven experience in managing multi-channel marketing campaigns, including social media, events, and PR
• Excellent written and verbal communication skills
• Strong project management skills with the ability to handle multiple projects simultaneously
• Experience in the technology or software industry is a plus
• Degree or equivalent relevant experience required.

Experience will be evaluated based on the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer roles, work experience, etc.)

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that's inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications - without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.