Email Marketing Developer

"Job duties include contact with other employees and access confidential and proprietary information and/or other items of value, and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Company's staff, employees, and business relationships."

CORE RESPONSIBILITIES AND TASKS

• Build HTML emails for DIY and Wholesale marketing campaigns.
• Effectively use existing HTML email templates for maximum efficiency and timeliness.
• Understand and follow email compliance standards.
• Test/QA all emails before launch for accuracy, tracking, and readability across devices and email service providers
• Serve as a subject matter expert on email campaign operations and stay current with all best practices, strategies, industry standards
• Work with the Data Operations team to translate business requirements into campaign audience selection strategies and rules
• Work effectively in a fast-paced environment where multi-tasking is an absolute must.

POSITION REQUIREMENTS

FORMAL EDUCATION:

Required:

• 3 Years of Relevant Experience

Preferred:

• Bachelor's Degree

KNOWLEDGE & EXPERIENCE:

Required:

• Experience writing HTML or CSS. Must be able to build and troubleshoot without WYSIWYG assistance.
• Proficient in: Photoshop or Figma.
• Capable of keeping an organized file structure on a web server.
• Ability to juggle multiple projects, good time management skills, excellent organizational skills, and a positive attitude.
• Excellent attention to detail
• Continuously improve knowledge on email development best practices
• Testing and optimization experience. Experience using Litmus is a plus.
• Ability to effectively communicate with vendors and other internal teams.
• Strong sense of visual design and ability to create, re-size, and optimize images and graphics for email.
• Experience developing and executing dynamic content

Preferred:

• Experience building/updating landing pages and microsites.
• Proficient in cross-platform email techniques for major email clients such as Gmail, Outlook, Yahoo, and Apple Mail, etc.
• Experience updating and maintaining a healthy code template base
• Experience working with data teams
• Knowledge of marketing platforms such as Litmus, Validity, and Workfront

TRAVEL:

10%