Communications, Marketing, and Outreach Specialist - College of Aerospace, Computing, Engineering, and Design

Position Summary

The Communication, Marketing, and Outreach Specialist leads the development and execution the overall strategy for communications, marketing, and engagement efforts for the College of Aerospace, Computing, Engineering, and Design (CACED). This position oversees the design, coordination, development, production and distribution of print, video, digital and promotional materials to support CACED's departments and programs, degrees, certificates, and events. This position is responsible for effectively and consistently communicating the CACED message, including through social media and digital engagement. This position supports and coordinates the communication and marketing efforts of CACED departments and programs and serves as the liaison between CACED and University Communications and Marketing. The position also assists with the communication and marketing of strategic initiatives and new programs in CACED.

Duties/Responsibilities

Communication and Marketing (35%)

• Leads development, execution, and maintenance an integrated communications and marketing plan to promote brand identity.
• Ensures every aspect of communication aligns with brand identity.
• Develops marketing strategies and targeted outreach campaigns to current and prospective students with the aim of increasing enrollment overall and in targeted areas.
• Creates content that is inclusive and reflective of MSU Denver's diverse audience, with the goal of increasing awareness of CACED departments and programs, particularly with underrepresented student populations.
• Works with University Communications and Marketing (UCM) to ensure all internal and external communications, including promotional items and campaigns are consistent with the MSU Denver brand.
• Uses data-driven insights to inform campaign strategies by collecting, analyzing, and interpreting performance metrics across channels to enhance messaging, outreach, and overall campaign effectiveness.
• Creates bilingual content for digital and print platforms, including translating and interpreting materials to ensure accessibility and cultural relevance for diverse audiences.

Website and social media planning and management (30%)

• Builds and maintains the CACED website and makes sure that it is consistent with University standards.
• Leads the development and execution of social media strategy and content management, while responding to trends and developments.
• Creates content for and engages with users on various social media channels.
• Ensures all website and online content adheres to accessibility standards in accordance with the Americans with Disabilities Act (ADA) and Colorado House Bill 21-1110.
• Collaborates with web and content teams to implement best practices for digital accessibility, including the use of alt text, accessible document formats, and screen reader-friendly design.
• Builds, updates, and optimizes Spanish-language sections of the website to ensure accuracy, accessibility, and alignment with University standards and digital best practices.

Working with departments and programs (20%)

• Works with departments and programs to develop and implement tailored marketing and advertising strategies and plans.
• Assists departments and programs in the development of bilingual materials for students, prospective students, and parents to support inclusive communication and outreach efforts.
• Works with departments and programs to make sure that websites are consistent, complete, and easy to navigate.
• Regularly pitches story ideas and content opportunities to University Communications & Marketing (UCM) to elevate the visibility of CACED programs, faculty, and student achievements.
• Collaborates with the office of Admissions to develop and deploy marketing plans for CACED departments and programs.
• Fosters positive relationships with faculty and staff in order to understand the work the academic programs in order to find opportunities to market them.

Initiatives and events (10%)

• Works with Dean's Office staff and department and program faculty and staff as appropriate to develop marketing strategies and materials for new initiatives.
• Develops materials to advertise CACED events.
• Assists departments and programs with the develop of materials to advertise department and program events.

Other Duties as Assigned (5%)

Required Qualifications

• Bachelor's Degree from an accredited college or university in Marketing, Communications, Advertising, or a related field.
• Strong writing and creative skills.
• Graphic design experience or experience editing or creating digital and print media using software programs such as Adobe Creative Cloud.
• Experience creating, editing, and maintaining websites.
• Ability to work successfully within a culturally diverse environment.
• Willingness and ability to support the University Mission.
• Bilingual in Spanish and English.

Preferred Qualifications

• Master's Degree in Marketing, Communications, Advertising, or a closely related field.
• Two or more years of graphic design, marketing, social media, or public relations experience.
• Experience crafting succinct, descriptive and compelling stories in a journalistic style.
• Experience working in higher education marketing and advertising.
• Experience working with market research data to improve communications and marketing plans to better reach target audiences.
• Experience working with low-income, first-generation, and racially and ethnically diverse students in a college or university setting.
• Bilingual in Spanish and English, with demonstrated ability to translate and interpret written and spoken content for digital and print communication.
• Experience with Salesforce Marketing Cloud or other Customer Relationship Management platform
• Knowledge of data analytics and proficiency in tools such as Google Analytics, Facebook Ads Manager, and other digital marketing platforms to interpret insights and optimize ad campaigns for improved performance and ROI.

Salary for Announcement

Under Colorado law, MSU Denver is required to provide a reasonable estimate of the compensation range for this role and should not offer a salary outside of the range posted in this job announcement. This range takes into account a variety of factors including but not limited to experience, skills, knowledge, abilities, education, licensure and certifications, analysis of internal equity, and other business and organizational needs. It is not typical for an individual to be offered a salary at or near the top of the range for a position. Salary offers are determined based on final candidate qualifications and experience.

The salary range that the University reasonably expects to pay for this position is $49,900 - $66,000.

This position is paid monthly and is eligible for MSU Denver benefits.

Schedule Information

• Full-time, 40 hours per week
• Exempt
• Days of the Week:Monday - Friday
• Evenings and Weekend Work: Occasional evenings
• Schedule:Full time, on campus, hybrid schedule negotiable
  • Visit our website for more information on our University's Alternative Work Arrangements policy.
• Travel: Rarely

Instructions to Apply

Please apply through MSU Denver Careers and submit your cover letter and resume. Select Begin Your Job Search, then search for JR103922. Internal applicants must apply through their MSU Denver Workday profile by searching 'Find Jobs'. Applications that do not contain all required documents may not receive full consideration. Professional references and their contact information will be requested from the finalist. At least one reference provided must be a supervisor (either current or former).

Please apply by Wednesday, June 4th, 2025 at 11:59pm for full consideration.

Open Until Filled

The University's benefits package is comprehensive and offers medical, vision and dental, free RTD pass, tuition reimbursement, as well as a life and supplemental insurance plans, retirement plans and other programs, such as accessto a long-term disability (LTD) plan.Visit MSU Denver'sbenefits websiteto learn more.

For a brief overview, please see: https://www.msudenver.edu/wp-content/uploads/2024/01/MSU-Benefit-Summary.pdf.

The University will provide reasonable accommodations to applicants with disabilities throughout the employment application process. To request an accommodation pursuant to the Americans with Disabilities Act, please contact the Human Resources ADA Coordinator at totalrewards@msudenver.edu.

Background Checks

Metropolitan State University of Denver is dedicated to ensuring a safe and secure environment for our faculty, staff, students, and visitors. To Assist in achieving that goal, we conduct background checks on all finalists for positions at the University prior to employment.

Metropolitan State University of Denver is a unique, access-oriented campus community that values diversity, equity, and inclusion in all its forms. Our student population consists of nearly 58% first generation students and over 50% students of color. We are a designated Hispanic Serving Institution located in downtown Denver.

We create an equitable learning and working environment in concert with individuals who consistently demonstrate commitment to equity and inclusion. We greatly value the diverse identities and perspectives of our students, faculty, and staff and recognize that in order to achieve a just and equitable society, diversity must go beyond simple representation. It requires critical inquiry and dialogue and a commitment to action. We strive to provide a culture of belonging for all community members to achieve personal and professional success.