Marketing Automation Specialist - Salesforce Marketing Cloud, LHH (Global; remote)

Marketing Automation Specialist - Salesforce Marketing Cloud (remote. North America Eastern region or France, UK&I, DE, CH, SP)

We are seeking a Marketing Automation Specialist with expertise in marketing automation systems to join our marketing team. This role focuses on the hands-on creation and management of marketing campaigns within the Salesforce Marketing Cloud environment specifically. Role reports to the Marketing Automation Manager.

Reporting Relationships:

• A part of the Digital Marketing team at LHH, reporting to the Marketing Automation Manager

Location:

• We offer a fully remote work environment. We prefer candidates in US (United States) eastern, GMT, or GMT +1 time zones, but we will consider qualified candidates in a variety of locations.

In this role you can expect to

Key Accountabilities:

Email and Campaign Execution

• Design, implement, and manage end-to-end digital campaigns in Salesforce Marketing Cloud (SFMC).
• Build and optimize email marketing campaigns, templates, and responsive designs to align with brand guidelines and performance best practices.
• Uphold brand integrity and ensure all emails are optimized for deliverability, engagement, and conversions.
• Utilize A/B testing to improve campaign effectiveness.
• Develop and manage lead nurture journeys aligned with marketing objectives and conversion strategies.

Automation and Journey Building

• Set up, monitor, and maintain automated workflows and marketing journeys based on audience segmentation and campaign goals.
• Continuously refine journeys to enhance engagement and performance.

Reporting and Analysis

• Analyze campaign performance and provide actionable insights to inform future strategies.
• Conduct regular reviews and develop a reporting structure based on stakeholder input and best practices.
• Communicate key findings and recommendations to relevant teams.

Data and Database Management

• Manage data extensions, segmentation, and list hygiene in SFMC.
• Ensure data accuracy and compliance with data protection regulations.
• Maintain system documentation, SOPs, and mitigation plans.

Collaboration and Request Fulfillment

• Work closely with global, regional, and cross-functional teams to align campaigns with business goals.
• Support ad-hoc marketing automation requests and assist in troubleshooting issues within SFMC.
• Collaborate with the Marketing Automation Manager and Project Manager to optimize internal processes (e.g., Asana) for efficiency and adoption.

All About You

Preferred Qualifications:

• Bachelor's degree in Marketing, Computer Science, or related field.

• Minimum of 2 years of experience in marketing automation, strong preference for Salesforce Marketing Cloud experience (proficiency in Email Studio, Web Studio, Journey Builder, and Automation Studio)

• Minimum 3-4 years experience in a marketing automation role.
• Strong understanding of HTML, CSS, and Ampscript for responsive email design
• Experience with A/B testing and analytics tools.
• Experience with SQL and data manipulation.
• Excellent problem-solving skills and attention to detail.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Strong communication and interpersonal skills.

Additional Qualifications a plus:

• Salesforce Marketing Cloud certification.
• Additional Marketing Automation platform certification.
• Knowledge of additional marketing platforms and integration with Salesforce Marketing Cloud.

What we offer

• Growth opportunities within a human resources global leader
• A dynamic and supportive work environment
• Access to the latest tools and technology.
• Flexible working hours and remote work options.
• We prioritize learning to stay agile in an increasingly competitive business environment.
• We foster an open-minded environment where people spark new ideas and explore alternatives.

LHH Benefits

As a leader in the Human Capital industry, we provide the following benefits

• Comprehensive medical, dental, vision, wellness plans, and Life/AD&D insurance.
• 401K plan or non-qualified deferred compensation plan
• Paid Leave includes Personal Time Off (PTO), Paid Holidays, and Parental Leave. PTO and holidays are prorated based on hire date within the calendar year.

Compensation: $62,000-$78,000 plus annual bonus opportunity.

LHH empowers professionals and organizations to achieve bold ambitions and secure lasting impact through unique advisory services and talent sources.

Our full suite of offerings connects solutions that are traditionally siloed, making LHH your single talent partner. In a rapidly evolving landscape with complex challenges, we create value across the entire professional talent journey. From hiring great people, developing skills, and nurturing leaders, to advancing individuals to the next stage of their careers, LHH make talent your competitive edge.

We believe the future of work lies at the intersection of exceptional human care and innovation. Powered by science, technology, and proprietary data analytics, LHH's approach is crafted to align with your business strategy and culture, delivering powerful, sustainable, and measurable impact.

LHH has a team of over 12,000 professionals, across 60+ countries and more than 50 years of experience. As part of the Adecco Group, we bring together global excellence, local knowledge, and centralized coordination for thousands of companies and millions of people worldwide.

Recruitment. Development. Career Transition.

LHH. A beautiful working world.

www.lhh.com

LHH is an Equal Opportunity Employer/Veterans/Disabled.