New

Senior Brand Strategist

Adobe Inc.
United States, California, San Francisco
Apr 30, 2025
Our Company Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The Opportunity As a Senior Brand Strategist, you will be responsible for developing, maintaining, and evolving the way our brands go to market. With collaboration across teams to drive the most compelling, differentiating brand strategies, you will be responsible for long-term success and accountable to a variety of initiatives around the Adobe organization relevant to these brands. What you'll Do In partnership with cross-functional marketing teams, develop core brand strategies and positioning documents that inform product strategy, naming, partnerships and sponsorships, brand marketing, social activations, and more. Lead the creation of campaign creative briefs for internal and external teams, ensuring that each marketing initiative ladders up to a cohesive strategy. Develop names and naming architectures for new products, features, programs, events, and other business-leading initiatives that position Adobe at the forefront of the industry. Develop brand architecture and gain alignment across the organization to ensure Adobe goes to market in the most coherent, progressive manner. Advise on the evolution of this architecture as new brands, products, and technology initiatives are developed. Be the primary advocate for our audiences, ensuring that strategies are designed with them in mind. Partner with our Consumer Insights team to design and conduct research that expands our understanding of the audiences we reach and ensure that all our work is backed by concrete qualitative and quantitative insights. Partner with our Brand Measurement team to quantify the impact of our work, developing narratives that communicate the collective value of our marketing initiatives. What will help you succeed Deep experience in strategic development in an agency or in-house setting. Experience leading all aspects of brand strategy for sub-brands within a larger brand architecture, preferably on mass-market consumer brands. Fluency in consumer insights research and brand measurement, with the ability to interpret and define implications of research as it pertains to each portfolio brand. Great cross-functional communication and collaboration skills, and the ability to translate complex critical thinking into simple, focused narratives that can travel across the organization. Experience working with creative teams and/or creative agencies to develop provocative, breakthrough work on brands in rapidly-evolving categories. Exceptional problem solving skills, with experience leading projects with minimal oversight. B2B and B2C experience preferred. Adobe is an intensely creative environment; we're looking for strategists who take the work seriously, alongside a healthy dose of levity. Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $126,700 -- $223,000 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. State-Specific Notices: California: Fair Chance Ordinances Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances. Colorado: Application Window Notice If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs. Massachusetts: Massachusetts Legal Notice It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Adobe is proud to be anEqual Employment Opportunityand affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, emailaccommodations@adobe.comor call (408) 536-3015. Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other's employees.