Market Research Manager

Job Title : Market Research Manager

Location: Remote

Duration: 12 Months

Maximum of 35 hours per week.

• International Market Analytics and Business Intelligence (IMABI) is responsible for helping internal partners/stakeholders make informed strategic and operational decisions for the Immunology group. She/he will lead Business Intelligence to facilitate and develop actionable recommendations based on market insights that address key business needs and objectives.
• Key responsibilities include independently leading Business Intelligence planning, implementation, communication of results, and alignment of brand strategies and plans. The Manager will be responsible for managing all aspects of Business Intelligence including initiation of the RFP process, Vendor Selection, Study Design, Contract Execution, Budget Management, and providing direction on the Scope of Services to be provided by such resources.
• The contractor will independently lead all aspects of project planning, such as coordination, setting timelines, scheduling participant meetings, shaping conclusions and recommendations, presenting interim and final results, and communicating all project progress/initiatives to Brand Teams, Senior Management, and/or Vendors, where appropriate.

Key Responsibilities Include:

• Serve as the IMABI lead for RINVOQ Derm projects, becoming a trusted partner to International, Area and Affiliate leadership. Advise on key initiatives based on knowledge of the business and market through data and analytics capabilities.
• Enable and demonstrate leadership on the cross-functional business teams (Strategic Imperative Groups/SIGs), Internation Brand Team (InBT), Area Brand Teams and IBT (Affiliate Brand Teams) to make better and more rapid business decisions by framing & prioritizing critical brand questions.
• Develop and maintain working relationships with International Marketing and Medical, Area and Key Affiliate contacts to co-create and execute plans, eliminate redundancies, and ensure consistency of our market understanding.
• Proactively conduct data analyses and assess potential opportunities and threats to ensure that InBT decision-making is based on the most current, objective, and comprehensive insights.
• Play a leading role in the continuous brand planning process based on a deep understanding of the market drivers, patient journey, competition and positioning highlighting opportunities to enhance patient and HCP (Health Care Professional) experience and plans to address leverage points & gaps.
• Participate in developing and tracking Key Performance Indicators (KPIs) for the brands and measuring performance on a monthly and quarterly basis.
• Provide insights to both current dynamics and future market evolution over the next 3-5 years to guide InBT in the development of successful strategies to maximize both the brand and the market. Identify and utilize reasonable data sources & analytics approaches to measure and evaluate the effectiveness of our core strategies and key initiatives.
• Ensure all IMABI activities are conducted on time, within budget, and in accordance with financial and ethical compliance guidelines.

Education

• BA or BS degree required.
• Advanced degree (e.g., MBA or MA) preferred. Degree concentration in marketing research, marketing, or social sciences. Statistical knowledge is a plus.
• Minimum of 3-5 years of experience in Marketing Analytics and Business Intelligence, including a strong working knowledge of key data sources and analytics approaches to gaining insights in pharmaceuticals or healthcare at the global and country level.
• Experience developing and executing primary market research plans and global marketing analytics. Experience analyzing and drawing insights from quantitative and secondary data sets.
• Global pharmaceutical or healthcare industry experience, Immunology experience is a plus
• Excellent strategic thinking and thought leadership with strong story telling capabilities
• Possess a strong understanding of ex-US secondary data and syndicated sources and their strength and weaknesses.
• Analytical reasoning abilities, intellectual curiosity, strong business acumen, and creativity in problem solving, including developing and testing simple hypotheses using available data including market dynamics (share and total volume) trends in Microsoft Excel
• Experience influencing cross-functional, global and affiliate teams
• Ability to interact effectively with/present to (verbally and in writing) all levels of the organization
• Ability to be agile & nimble to changing business conditions, strong collaboration, and teamwork across functional groups to contribute to a productive work culture. Lead strategically and create trust and respect within the department.

• Minimum of 3-5 years of experience in Marketing Analytics and Business Intelligence for the pharmaceutical industry (Immunology experience is a plus), including a strong working knowledge of key data sources and analytics approaches to gaining insights in pharmaceuticals or healthcare at the global and country level.
• Experience developing and executing primary market research plans and global marketing analytics. Experience analyzing and drawing insights from quantitative and secondary data sets.
• Excellent strategic thinking and thought leadership with strong story telling capabilities
• Ability to interact effectively with/present to (verbally and in writing) all levels of the organization
• Analytical reasoning abilities, intellectual curiosity, strong business acumen, and creativity in problem solving, including developing and testing simple hypotheses using available data including market dynamics (share and total volume) trends in Microsoft Excel
• Ability to be agile & nimble to changing business conditions, strong collaboration, and teamwork across functional groups to contribute to a productive work culture. Lead strategically and create trust and respect within the department.