Manager, Paid Social Media & Analytics

Who We Are

We are Tennis! The USTA (United States Tennis Association) is the national governing body for the sport of tennis and the leader in promoting and developing the sport's growth on every level in the United States, from local communities to the crown jewel of the professional game, the US Open.

Why Work for the USTA?

We are a passionate team of staff and volunteers focused on growing the sport of tennis and making it accessible to all. We are committed to removing barriers and creating opportunities for ALL to participate. Don't know tennis? Don't worry, you can still find yourself in the game!

The Role

Oversees paid content and campaign performance across social media platforms, identifying ways to optimize performance and grow audience. Plans, manages and executes strategic paid campaigns across multiple platforms and audience segments to drive brand awareness, business unit objectives, and support growth of social media footprint.

Oversees (hands on) setup and execution of paid social media campaigns across platforms, optimizing paid social media spends
• Actively measures performance and results of paid and organic content, tracking and monitoring department and individual campaign KPIs
• Manages reporting framework to drive actionable insights that inform content decisions

Drive Growth & Engagement

• Leverages data to help improve performance of organic and paid content with the goal of increasing audience and engagements
• Measures platform success YoY. Evaluates content and campaign success by post, by platform and by overall audience engagement metrics

Who You Are

• Minimum of 6 years of experience in paid social, analytics, and audience development. Experience should include analyzing social media metrics around content performance and developing actionable insights and detailed reports.
• Bachelor's Degree in related field e.g. communications, advertising, marketing, or equivalent work experience
• Deep understanding of social media platforms, algorithms, and paid targeting options
• Strong knowledge of relevant listening and measurement platforms e.g. Sprinklr, Hootsuite, Meta Ads Manager, Google Analytics, etc.
• Strategic and creative thinker with ability to interpret data to inform campaign decisions
• Proven track record of growing and building social media audiences
• Experience with social media content creation and management preferred
• Approaches tasks and deadlines with a sense of urgency
• Highly organized, excellent writing and presentation skills with strong attention to detail
• Commitment to teamwork through collaboration and positive, proactive communication
• This role is designated as "hybrid" which allows for time in the office as well as remote. This is not a fully remote position, aligned with the current USTA hybrid/flex policy.

What We Offer

At the USTA, we know people are our most important asset. For this reason, we offer a comprehensive benefits package designed to meet the needs of a diverse workforce!

• Flexibility: Our Hybrid with Flexibility approach combines a balance of remote working with in-office collaboration to spark teamwork and creativity.
• Comprehensive benefits designed to meet your unique needs: Medical, dental, vision, access to doctors virtually, a flexible spending account to manage your health and dependent care expenses, and life and disability insurance are a small part of our offerings.
• Time to recharge and energize: Generous paid time off policy - including vacation, sick, personal, and paid holidays, parental leave, and a paid winter recess.
• Plan for your future financially and professionally: 401(k) with employer matching (up to 3%), promotional and growth opportunities, Learning and Development programs to learn on the job, and up to $5,000 for tuition reimbursement.
• Mental and emotional wellness: Resources for overall well-being including mental health and meditation benefits.
• Other cool perks: A personalized health management program, pet insurance, commuter benefits, identity theft protection, discounts with our network of partners, and fun events are just a few of the optional benefits available.

The expected range for the annual base salary for this position $70,000 - 80,000. Any additional pay or benefits a person may qualify for, are not included in this range. The actual base salary offered is determined by several variables, including, as appropriate, the applicant's qualifications for the position, the years of relevant experience, their unique skills, and the location from which they will be performing the job.

Come One, Come All

We strongly encourage you to apply if you're interested; we'd love to learn how you can "serve" our team with your unique experience!

USTA is dedicated to providing equal employment opportunities for all individuals, regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity, or expression, pregnancy, veteran status, marital status, family status, alienage or citizenship status, creed, genetic information, or any other status protected by applicable federal, state, or local law.