Director & Editor-in-Chief, Kellogg Insight

Department: Kellogg Insight
Salary/Grade: EXS/11

Job Summary

The Kellogg School of Management at Northwestern University is a premier institution for management education. Founded in 1908 and based just outside of Chicago, Kellogg is home to a renowned, research-based faculty and the best and brightest MBA students from around the world. At Kellogg we develop leaders who stand out as more than just MBA graduates but as Kellogg Leaders. Kellogg offers a broad portfolio of top-ranked degree and non-degree options: five Full-Time MBA programs, including the accelerated One-Year MBA and Two-Year MBA, and joint and dual-degree programs with the engineering and law schools; an Evening & Weekend MBA Program; a PhD in business; Executive MBA; and extensive non-degree Executive Education programs. Our expert, innovation-driven faculty continually develops groundbreaking theories through renowned research for a blend of expertise and academics for an ever-changing world.

About the Position

Kellogg Insight is the hub for Kellogg thought leadership across a broad media landscape to reach academic peers on a global scale. This includes the digital magazine, Insight, with roughly 120 articles a year with a mix of peer-reviewed research and non-research content and reaches over 1.5 million pageviews annually. In addition, Insight produces and streams two podcasts, The Insightful Leader and Insight Unpacked, various webinars, and publishes multiple online newsletters.

Reporting to the Senior Associate Dean, Research & Strategy, the Director & Editor-in-Chief, Kellogg Insight, is responsible for developing, innovating, and overseeing Kellogg's thought leadership across multiple channels of content development and curation. This includes oversight as Editor-in-Chief of Insight, as well as the vast portfolio of owned channels, including but not limited to the digital magazine, online newsletters, special publications, webinars, multimedia and podcasts, content for Kellogg School faculty and research web pages, social media as well as other media partner platforms. The Director also manages and leads projects to improve the digital site architecture to ensure these channels are effective to a broad audience and the content is easily sourced to global academic peers.

Primary responsibilities include working closely with senior faculty leadership at Kellogg to ensure that the content development and curation across channels aligns with Kellogg priorities and reflects the breadth and depth of research scholarship and business practice. The Director will be responsible for working closely with faculty across all departments to build trust and buy-in from faculty and implement a pipeline of research and practitioner-oriented content that showcases the school's thought leadership. The Director will partner with multiple program leaders and content strategists to structure a content calendar that serves the needs of various stakeholders, including core academic departments, Executive Education, Kellogg Institutes, Centers, and Programs, and Integrated Marketing and Communications teams, Alumni Relations, and serves as a resource for multiple areas on strategizing for audience development and engagement for thought leadership.

The Director supervises a collaborative team of 4 editors and analysts as well as a number of part-time contract writers, editors, illustrators, translators, designers, and technical support. This position oversees a $300,000 budget for content creation and architecture improvements. This role requires a proven leader, strong science writer and editor, project manager, and strategic and creative thinker with experience managing a variety of projects from concept to execution across a broad media landscape.

Oversight of Content Development & Platform Management

• Leads and develops a creative team of editors, writers, and designers producing content across a broad media landscape, including the Kellogg Insight digital magazine, social channels, and multimedia (podcasts, webinars, Ebooks, newsletters, and more).
• Offers final editorial oversight for all content published on the platforms.
• Develops relationships with content creators who can expand the use of multimedia storytelling.
• Builds trust and buy-in with Kellogg faculty members and other potential thought leadership contributors, serving as an expert on current and upcoming faculty research projects.
• Collaborates with staff across Kellogg to oversee the development, testing, and implementation of digital architectural and content improvements.
• Supports content curation for Kellogg's Faculty and Research site in collaboration with the Integrated Marketing Communications team.
• Oversees and optimizes budget for content creation and routine architecture improvements.
• Contributes writing and editorial duties as needed.
• Balances the needs of a variety of stakeholders while also maintaining editorial integrity in communicating scientific research.

Strategy and planning

• Works closely with senior faculty and administrative leadership to develop and measure a knowledge dissemination strategy that advances the thought leadership of the Kellogg School.
• Works closely with senior faculty to plan a content pipeline that reflects the school's breadth of thought leadership and emerging academic priorities.
• Develops creative strategies for increasing reach and deepening engagement with Kellogg's diverse audiences, including alumni, business leaders, prospective and current students, and Executive Education; this is accomplished through multiple platforms, including the digital Insight magazine, newsletters, multimedia, social media, and global media partnerships.
• Continually innovates by researching and introducing fresh content and delivery formats to reach new audiences, especially fellow academics throughout the world, driving peer scholars to engage and participate in Kellogg research.
• Develops capacity for the Insight team and other partners to leverage resources to move content through pipelines quickly without sacrificing quality.
• Collaborates with multiple stakeholders internal to Kellogg, particularly the Integrated Marketing and Communications team, to manage content creation across the school, including the core academic departments, Kellogg Institutes, Centers, and Programs, Executive Education, and speakers and conferences.
• Collaborates with external stakeholders, such as media partners, alumni and distributors.
• Works with a dedicated marketing manager to develop a marketing strategy to reach and grow audience for all dissemination channels, ensuring that all content is on-brand and optimized for search and user experience.

Minimum Qualifications:

• Bachelor's degree in social sciences, communications, journalism or related field, or the equivalent combination of education, training, and experience.
• Experience managing a suite of media platforms
• Science and research writing background

Minimum Competencies:

• Demonstrated ability to publish technical content that engages broad audiences and garners attention from media outlets
• Experience managing cross-functional projects and people
• Proven ability to develop and implement a content calendar and strategy
• Proven ability to collaborate with academic researchers and business practitioners

Preferred Qualifications:

• A graduate degree, preferably a PhD in the social sciences or comparable experience in science journalism.

Preferred Competencies:

• Familiarity with content management systems and digital publishing
• Record of meeting deadlines and adjusting priorities independently
  

Target hiring range for this position will be between $110,000 - $130,000 per year. Offered salary will be determined by the applicant's education, experience, knowledge, skills and abilities, as well as internal equity and alignment with market data.

The Northwestern campus sits on the traditional homelands of the people of the Council of Three Fires, the Ojibwe, Potawatomi, and Odawa as well as the Menominee, Miami and Ho-Chunk nations. We acknowledge and honor the original people of the land upon which Northwestern University stands, and the Native people who remain on this land today.

Northwestern University is an Equal Opportunity, Affirmative Action Employer of all protected classes, including veterans and individuals with disabilities. Women, racial and ethnic minorities, individuals with disabilities, and veterans are encouraged to apply. Click for information on EEO is the Law.

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