Digital Content Strategy Manager

SEI
parental leave, paid time off, paid holidays, tuition reimbursement, 401(k), retirement plan
United States, Pennsylvania, Oaks
1 Freedom Valley Drive (Show on map)
Dec 20, 2024
We are seeking a Digital Content Strategy Manager to join the SEI's Global Marketing team to develop, oversee, and implement the company's marketing content strategies in alignment with SEI's business objectives and initiatives. Reporting to the Head of Marketing Activation and Operations, you'll engage and collaborate with segment marketers and cross-functional subject matter experts to build brand consistency by creating effective content strategies across digital platforms and channels. What you will do: Collaborate with digital marketing strategists to develop and execute content strategies that align with broader organizational goals and objectives, with a particular focus on enterprise-wide marketing campaigns. Oversee the creation and management of digital content across key platforms, such as social media, digital advertising and email marketing, with a strong emphasis on aligning content to the brand story and ensuring messaging consistency and effectiveness. Work across the marketing organization to enhance and align segment marketing team initiatives with enterprise initiatives. Plan and execute enterprise digital marketing campaigns, including social media and digital advertising initiatives, that support the buyer's journey and complement segment marketing initiatives. Monitor, optimize, and report on enterprise campaign performance to meet established key performance indicators (KPIs) and contribute to business objectives. Work closely with Marketing Activation and Operations team members and segment marketers to ensure social media strategies align with brand standards and business goals. Work with key stakeholders within Global Marketing to monitor the company's online presence, including its website, paid social media channels, and other digital platforms to ensure they are optimized for user engagement and search engine visibility (SEO). Rein in, organize and manage internal corporate project requests to ensure internal initiatives are prioritized properly, align with business goals, and meet brand communication standards. Develop strategy and manage creation of a consistent editorial calendar across the enterprise, including the development and implementation of a content management system to streamline content creation and distribution. What we need from you: Bachelor's degree in marketing, communications, or related field. Minimum 5-7 years of experience in digital marketing strategy and implementation, marketing communications, marketing project management, or related field. Proven experience managing digital platforms and developing, implementing and optimizing digital content strategies. Strong knowledge of digital marketing tools, such as social media platforms, ABM platforms, content management systems, project management tools, Google Ads and Google Analytics. Excellent written and verbal communications skills, with the ability to create engaging content and effectively develop, connect and deploy content across a variety of platforms and channels. The ability to work with cross-functional teams and key stakeholders to prioritize and manage multiple projects simultaneously. Proficient in using data and insights to develop and optimize marketing strategies and improve results. SEI's competitive advantage: To help you stay energized, engaged and inspired, we offer a wide range of benefits including comprehensive care for your physical and mental well-being, a strong retirement plan, tuition reimbursement, a hybrid working environment for most roles, support for working parents and flexible Paid Time Off (PTO) so you can relax, recharge and be there for the people you care about. Benefits include healthcare (medical, dental, vision, prescription, wellness, EAP, FSA), life and disability insurance (premiums paid for base coverage), 401(k) match, education assistance, commuter benefits, up to 11 paid holidays/year, 21 days PTO/year pro-rated for new hires which increases over time, paid parental leave, back-up childcare arrangements, paid volunteer days, a discounted stock purchase plan, investment options, access to thriving employee networks and more. We are a technology and asset management company delivering on our promise of building brave futures (SM)-for our clients, our communities, and ourselves. Come build your brave future at SEI. SEI is an Equal Opportunity Employer and so much more... After over 50 years in business, SEI remains a leading global provider of investment processing, investment management, and investment operations solutions. Reflecting our experience within financial services and financial technology our offices encompass an open floor plan and numerous art installations designed to encourage innovation and creativity in our workforce. We recognize that our people are our most valuable asset and that a healthy, happy, and motivated workforce is key to our continued growth. At SEI, we're (literally) invested in your success. We offer our employees paid parental leave, back-up childcare arrangements, paid volunteer days, education assistance and access to thriving employee networks. SEI is an equal opportunity / affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability status, protected veteran status, or any other characteristic protected by law.