Digital Marketing Analyst

Department: Kellogg Digital
Salary/Grade: EXS/7

Job Summary

The Digital team at the Kellogg School of Management is looking for a Digital Marketing Analyst supporting Kellogg's marketing initiatives and able to unpack the story behind the numbers to inform our Digital team and our internal clients on performance and optimization opportunities. This role requires an analytic thinker who is comfortable pulling data from disparate data sources to uncover opportunities for improvement in our efforts (from technical infrastructure & data collection to measurement & analysis) and guide future strategy.

You are a true data guru who enjoys guiding others on their path to data literacy but you're ready to refine your skill set even further. Curiosity, communication, and critical thinking drive your work, and you are looking for an organization that both values and challenges you.

Specific Responsibilities:

• Develop strong hypotheses, independently solve problems, and uncover business insights and opportunities across marketing channels, tactics, and audience segments to optimize spend and performance.
• Create, develop, and present compelling reports and dashboards that track KPIs, benchmark performance, and provide actionable recommendations.
• Support primary and secondary research on campaign/tactic effectiveness and the broader consumer journey.
• Operate seamlessly between being a business-savvy internal consultant and a highly technical analyst, with the ability to clearly communicate insights to senior leadership.
• Display strong logic, deductive reasoning, problem solving and critical thinking skills.
• Contribute to Kellogg's integrated marketing strategy by analyzing and reporting on performance of digital marketing channels including website, blog, email, social media, organic search, and paid search and how each channel can be optimized in support of efficient and effective lead acquisition and nurturing
• Curiosity and technical know-how to set up and refine digital tracking, data collection, KPIs, measurement and reporting (GTM, GA, third party tools)

Miscellaneous

• Other duties as assigned

Minimum Qualifications: (Education, experience, and any other certifications or clearances)

• Bachelor's degree in business, economics, statistics, marketing or the equivalent combination of education, training, and experience from which comparable skills can be acquired.
• Minimum 2-3 years of experience working with databases, reporting on data and working in an analytical capacity.
• 1+ years of digital marketing experience.

Minimum Competencies: (Skills, knowledge, and abilities.)

• Experience with visualization tools (Power BI, Tableau), web analytics (GA4) and CRM solutions (Salesforce, Slate).
• Strong presentational, written and oral communication skills.
• Ability to think creatively and strategically to solve problems.
• Ideal candidates will possess analytical skills and business acumen and a desire to continually hone them.

Preferred Qualifications: (Education and experience)

• 2-3 years of in digital marketing experience preferred

Preferred Competencies: (Skills, knowledge, and abilities)

• Experience with Slate is a bonus.

Target hiring range for this position will be between $71,000 - $78,000 per year. Offered salary will be determined by the applicant's education, experience, knowledge, skills and abilities, as well as internal equity and alignment with market data.

Benefits:
At Northwestern, we are proud to provide meaningful, competitive, high-quality health care plans, retirement benefits, tuition discounts and more! Visit us at https://www.northwestern.edu/hr/benefits/index.html to learn more.

Work-Life and Wellness:
Northwestern offers comprehensive programs and services to help you and your family navigate life's challenges and opportunities and adopt and maintain healthy lifestyles.
We support flexible work arrangements where possible and programs to help you locate and pay for quality, affordable childcare and senior/adult care. Visit us at https://www.northwestern.edu/hr/benefits/work-life/index.html to learn more.

Professional Growth & Development:
Northwestern supports employee career development in all circumstances whether your workspace is on campus or at home. If you're interested in developing your professional potential or continuing your formal education, we offer a variety of tools and resources. Visit us at https://www.northwestern.edu/hr/learning/index.html to learn more.

Northwestern strongly recommends COVID-19 vaccinations and boosters for people who can obtain them as a critical tool for minimizing severe illness. More information can be found on the COVID-19 and Campus Updates webpage.

The Northwestern campus sits on the traditional homelands of the people of the Council of Three Fires, the Ojibwe, Potawatomi, and Odawa as well as the Menominee, Miami and Ho-Chunk nations. We acknowledge and honor the original people of the land upon which Northwestern University stands, and the Native people who remain on this land today.

Northwestern University is an Equal Opportunity, Affirmative Action Employer of all protected classes, including veterans and individuals with disabilities. Women, racial and ethnic minorities, individuals with disabilities, and veterans are encouraged to apply. Click for information on EEO is the Law.

#LI-AS1