Shopper Solutions Manager, Large Format

Job Location: Hershey, PA

Hershey, PA preferred, Remote option.

Summary:

The Shopper Solutions & Activations Manager, Large Format, is a pivotal member of the HSY Sales team with important responsibilities impacting the sales, share, and P&L performance for our entire organization. Below is a list of deliverables for the role:

• Own and drive high-level continuous improvement initiatives across Merchandising and Portfolio functions to reduce cost, increase retail performance, and drive speed-to-market. Responsibilities include, but are not limited to, finding process efficiencies and eliminating unnecessary workstreams to increase speed, and creating and sharing high-impact BDPs to enhance retail sales and experience
• Identify, develop, and manage customer- and channel-specific product solutions that drive incremental distribution and share of shelf for key strategic retailers. Work cross-functionally with Sales, Omni-Marketing, Shopper/Human Insights, Category Management, Operations, Packaging, Finance, R&D, and Retail Sales as well as external vendors and agencies to create these solutions
• Own the P&L development and optimization to ensure delivery of HSY metrics
• Remain connected to the Retail environment and actively participate in key customer appointments as needed to understand customer needs or present product solutions
• Provide and maintain visibility across the organization so that Customer Portfolio BDPs and solutions are shared as appropriate and unnecessary customization and complexity are avoided
• Remain actively involved with customer teams planning processes and meetings to develop shopper solutions that satisfy customer opportunities and meet internal hurdles and timelines

Responsibilities:

Customer Specific Product Development:

• Own the creation and management of product solutions for assigned customers including business case development and Accolade management. Specific focus on core packs, strategic brands and anchor events.
• Develop, maintain, and leverage key cross-functional relationships in Sales, Omni-Marketing, Shopper/Human Insights, Category Management, Operations, Packaging, Finance, R&D, Retail Sales and external partners to ensure solutions are best suited to the goals of driving revenue, share, and profit
• Maintain close connectivity with the Retail and Sales team to fully understand the in-store environment, recognize executional issues, and identify new opportunities
• Present new item/distribution solutions to customer KDMs as needed

Customer Planning:

• Remain actively involved with Customer Team planning to identify current and future product needs on core packs and anchor events within company processes and lead times
• Maintain connectivity to other Shopper Solutions Managers to share best practices and prevent duplication in custom vehicle development
• Lead and represent Sales team on shopper solutions related, ad hoc projects such as Retail Ready Packaging, Waste Initiatives, Allocations, Merchandising Transformation, Shopper Insights, etc as needed
• Support 3-year JBP customer planning with strategic project and P&L support

Business and Financial Management:

• Understand and analyze syndicated and shopper data from Customers to identify product opportunities and make fact-based strategic recommendations, as well as stay up to date on trends, forward-looking forecasts, and consumer needs
• Advocate for smart customer-specific solutions across internal teams and leadership to best support the team's growth strategies inline with company goals
• Actively manage customer-specific product portfolio to continually drive sales and profit performance. Proactively evaluate items as needed for rationalization

Qualifications:

Education: Bachelor's degree required.

Experience: 5+ years' experience in Sales, Category Management, Finance and/or Marketing; Project Management experience recommended

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